6533b86efe1ef96bd12cb536

RESEARCH PRODUCT

Advance booking across channels: The effects on dynamic pricing

Edu WilliamJuan Luis NicolauEnrique Bigné

subject

Operations researchSTRATEGIESComputer scienceIMPACTadvance bookingStrategy and ManagementEnvironmental StudiesSocial SciencesTransportationEnvironmental Sciences & EcologyCOMPETITIONDevelopmentDestinationsVS.:CIENCIAS ECONÓMICAS [UNESCO]omnichannelBusiness & EconomicsSocial Sciences - Other TopicsDECISIONSpricingEndogeneity1505 Marketing1504 Commercial ServicesHospitality Leisure Sport & TourismSport Leisure & TourismHOTELScience & Technologydistribution channelsotasUNESCO::CIENCIAS ECONÓMICAShotel websitesManagementVARIABILITYDIFFERENTIATIONTourism Leisure and Hospitality ManagementDynamic pricingLife Sciences & BiomedicineBEHAVIORCommunication channelREVENUE MANAGEMENT1506 Tourism

description

This research analyzes the effects of advance booking and channel type on hotel rates. While this relationship has been addressed in the literature, most studies take a partial approach by focusing only on one distribution channel or one destination. This study fills this gap by analyzing the price dynamics for four channels and multiple destinations. The data set consists of 39,363 bookings for 1085 hotels over 27 consecutive months. We used two-stage least squares to solve potential endogeneity issues, and the results proved that distribution channel, hotel type and hotel size have an influence on the effect of advance booking on hotel rates. Critical managerial implications are discussed. Accepted version

yearjournalcountryeditionlanguage
2021-10-01
10.1016/j.tourman.2021.104341https://doi.org/10.1016/j.tourman.2021.104341