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RESEARCH PRODUCT

Reflections on Human Resources – Vital Intangible Assets of Organizations

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Abstract Starting from the reality that human resources represent the most important strategic resource of the modern organization and that each human being is a unique entity, with own personality, needs and offer, the investment in human resources should become the most important investments of organizations, despite being the most risky investments. The only alternative to avoid this risk and to bring together employee and employer on the same level is career management. From a different perspective, human resources represent the intellectual capital of organizations, the only ones that can assimilate and, from the perspective of the new economy, make the most of knowledge. All these aspects of the human resources have one key only - MOTIVATION.