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RESEARCH PRODUCT

Financing Model Optimization of Lanzhou Yatai Group Real Estate Project

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Lanzhou Yatai Group, as the first listed real estate companies, occupies absolute advantage in the competition of the industry. Especially because of Lanzhou National Economic Development District, Yaitai Group focuses Lanzhou new area asthe target of the advantages and great location. With the business development and planning, the company will also create Lanzhou Yaitai Group Technology Headquarters before 2016, and also will be followed by the huge business opportunities in the real estate industry driven by the financial industry, service industry, catering industry, and the education industry as well. At the same time, the asset number of investment companies in the new district has reached about 0.45 billion, so the vast number of these channels also makes traditional financing be in danger. Banking loans, equity financing, debt financing gradually are difficult to enable the company’s rapid development growing so fast. Large-scale funding and financing inefficiencies of some large-scale projects also make the company’s financial operations meeting some obstacles. In this paper, the author will analyze Yatai Group real estate financing process and the traditional financing channels to predict its financing risk prevention and the Group’s real estate funds operating characteristics of the project. At the same time, we put forward the concept and characteristics of the real estate project financing. After financing inefficiencies of Lanzhou Yatai Group from 2011 to 2014, we make the analysis for real estate projects for the company and make a selection and optimization models. But also for the smooth development of real estate projects in Yatai Group, we provided a positive recommendation, which will become healthy and stable developments of the real estate industry in Gansu Province, and the development and construction of new district will be made as a good expectation.