0000000000072405
AUTHOR
Haidong Feng
World`s Most Valuable Brand Resonation With Categories of Different Customer Needs
One of the key performance indicators of brand success is its value. Brand value is an outcome of brand`s performance in market, and is largely depended from brand`s ability to satisfy certain customer needs. For the greatest success in the world`s market brand should resonate its ability to satisfy some of customer`s most universal needs. In this paper authors strives to find out which of the needs world`s most successful brands are resonating with. Therefore paper goal is to is to determine what customer needs world`s most valuable brands are primarily satisfying. First part of paper authors briefly evaluate Maslow theory of needs. In second part of paper authors identify main challenges …
Capital Structure and Financial Control: The Effect of Leverage on Project Management
Amplification characteristics are leveraging financial system which has a small risk of capability. However, the efficiency of this ability is the two-ways result and will also pose a lot of risks. Therefore, taking positive measures to strengthen the management of the financial system leverage feature in project management becomes very important. This paper describes the financial system leverage to bring the main problem through the lever amplification (nature) analysis of the characteristics, bi-amplified comparative analysis of profit and loss and bi-amplification characteristics of the risk analysis. Based on the above analysis, we put forward countermeasures about the management of le…
EXPLORING THE OBSTACLES OF LATVIAN FOOD COMPANIES EXPORT TO CHINA
As we know, China is the biggest trader in the world. European Commission has revealed that China has become the European Union (EU)`s second largest trading partner behind the United States, and EU is China`s biggest trading partner. This situation just proves the necessity of making good partnership with China, which is especially needed for such a small country as Latvia. The main export fields for Latvia are wood, metal, electrical devices and minerals. As the population of China is growing very fast, leading to more than one billion people in 2016 (increased for more than 41 million in last six years), the food market is in need of more and more products. Of course, Chinese market may …
Leverage Control and Quantitative Management: The Analysis of Amplification Effect on Financial System
Maintaining the stability of financial leverage is a task in macro-economic management and also a challenge to be faced. Financial amplification characteristics dominate financial leverage system with low risk of capabilities, and the efficiency of this ability has two-sides results and proposes a lot of risks, however, most researchers have not found the best ways to solve this problem. Therefore, taking positive measures to strengthen the management of the financial system leverage feature becomes very important. In this paper, authors use comparative study and data analysis to illustrate the main problems of financial system leverage, the effect of leverage amplification characteristics,…
Financing Model Optimization of Lanzhou Yatai Group Real Estate Project
Lanzhou Yatai Group, as the first listed real estate companies, occupies absolute advantage in the competition of the industry. Especially because of Lanzhou National Economic Development District, Yaitai Group focuses Lanzhou new area asthe target of the advantages and great location. With the business development and planning, the company will also create Lanzhou Yaitai Group Technology Headquarters before 2016, and also will be followed by the huge business opportunities in the real estate industry driven by the financial industry, service industry, catering industry, and the education industry as well. At the same time, the asset number of investment companies in the new district has re…