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RESEARCH PRODUCT
Replicating consumer value scales: A comparative study of EVS and PERVAL at a cultural heritage site
Laurent MaubissonArnaud RivièreMartina G. Gallarzasubject
MarketingConsumption (economics)Value (ethics)Quantitative survey05 social sciencesExperiential learningCultural heritageScale (social sciences)11. Sustainability0502 economics and business[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingSociologyMarketing050203 business & managementTourismComputingMilieux_MISCELLANEOUSdescription
Abstract PERVAL (PERceived VALue) scale has been frequently replicated and adapted in tourism to measure consumer value; however, EVS (Experiential Value Scale) better reflects the experiential nature of tourism consumption. Focusing on a famous cultural heritage site in France (Chambord castle), this research compares PERVAL and EVS by replicating them as concisely as possible. The results of a quantitative survey of 402 visitors show the similarities and dissimilarities between these two scales regarding their psychometric properties, predictive ability, practicality, and actionability. In contrast to a literature review (favoring PERVAL scale for tourism), this research underlines the complementary nature of these two scales and advises researchers to choose a scale in keeping with their focus, because while PERVAL offers a broader view of consumer value, EVS offers a close-up of the experiential aspects.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-03-01 |