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RESEARCH PRODUCT

Paths of hybridization among journalism, politics, and public sector communication in Italy

Alessandro LovariLucia D'ambrosiFrancesca RizzutoGea Ducci

subject

business.industryJournalismsocial media05 social sciencesPublic sectorJournalism infotainment social media institutions public sector communication press office.050801 communication & media studiesGeneral Medicinepublic sector communication0506 political scienceSettore SPS/08 - Sociologia dei Processi Culturali e ComunicativiinfotainmentPoliticsJournalism; infotainment; social media; institutions; public sector communication; press office.0508 media and communicationspress office.Political economyPolitical science050602 political science & public administrationinstitutionsJournalismSocial mediabusinesspress office

description

This article argues that in Italy there is a new problematic relationship among journalism, politics, and public sector organizations due to the permanence of some traditional features in the informative context as well as to the success of infotainment logic and to the pervasive use of social media. In the new hybrid digi-tal ecosystem, a redefinition of the social role of information is necessary to un-derstand the perspectives for journalism and public sector communication. Info-tainment and politainment enhance the hybridization of Italian public sector communication formats and styles mainly on social media platforms. This process has consequences on interactions and overplays between information and com-munication areas in public organizations, redefining the evolution of professional roles.

yearjournalcountryeditionlanguage
2021-02-01SOCIOLOGIA DELLA COMUNICAZIONE
https://doi.org/10.3280/sc2020-060012