6533b870fe1ef96bd12cfb24
RESEARCH PRODUCT
Teaching and learning in consumer behavior: a class activity supporting real decision-making in cultural management
Manuel Cuadrado-garcíaMaría-eugenia Ruiz-molinasubject
Class (computer programming)interuniversity collaboration.Knowledge managementProblem-based learningProcess (engineering)business.industryTeaching methodSubject (documents)Context (language use)consumerbehaviorExperiential learningActive learningGeneral Materials SciencebusinessPsychologyConsumer behaviourdescription
Abstract Problem-based learning has been suggested as a useful tool to foster student-centered learning and increase student motivation. Students of Business Administration are not familiar with Research on Consumer Behavior, its contents and techniques, since this subject is traditionally linked to Psychology. In order to facilitate the teaching-learning process in this subject, this paper presents an application of problem-based learning in the context of Consumer Behavior. Results of this pilot experience are assessed under a qualitative and a quantitative basis. The evidence obtained allow us to conclude that this collaboration project enable students to obtain and to process information about the subject as well as to improve their computer and linguistic skills.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2010-01-01 | Procedia - Social and Behavioral Sciences |