E‐learning in a university interdisciplinary and bilingual context

PurposeThe purpose of this paper is to discuss the use of virtual learning environments in multicultural higher education of two different subjects: foreign language and marketing.Design/methodology/approachThe paper describes the aims, development and results of an interdisciplinary collaboration project was held between two European universities through a webCT system, where students had to work on linguistic aspects and economic and management topics.FindingsUnivariate analysis shows students to have a great interest in the project. Different multivariate techniques determine a strong positive relationship between students' participation, implication and motivation in the project and the…

LGB´s Arts Affinity: An Empirical Study of Theater Audiences Based on Motivations

The extended belief of gay people being more creative and showing higher interest toward arts lacks robust empirical support. The pioneer study on this issue highlighted that LGB´s arts participation was mostly explained by demographic factors such as level of studies, residence and family situation, which suggests that differences due to sexual orientation tend to fade. In this paper, we put forward the hypothesis that sexual orientation influences motivations to participate, which emphasizes their role and heterogeneity. To do so, we conducted a survey on participants at an alternative performing arts festival collecting information on socio-demographics, including sexual orientation, mot…

Cross-Cultural Comparison of Student Perceptions and Performance in a Multicultural, Interdisciplinary and Bilingual Online Educational Project

Exchange agreements between universities and new technologies are influencing the education-learning process during the past few years. E-learning has become an educational tool with several applications and the main aim of facilitating student learning process and adapting it to the social and professional reality. In this study, the authors present an online project based on a multicultural, interdisciplinary, and bilingual collaboration developed between two European universities: the University of Valencia (Spain) and the London School of Economics and Political Science (United Kingdom) through the free access academic platform, Moodle. Additionally, the chapter examines the significant…

Analyzing online search patterns of music festival tourists

Music festivals, as cultural events that induce tourism flows, intermediate both the cultural and travel experience. The present study analyzes online search behavior of potential attenders to a music festival. We hypothesize that the search process reveals latent patterns of behavior of cultural tourists planning to attend music festivals. To this end, information from Google Trends on queries related to three popular music festivals is used to build a network of search topics. Based on it, alternative exponential random graph model specifications are estimated. Findings support the general result of mediated information flows: music festivals induce planning and traveling queries. Howeve…

Supplemental Material, appendix - Analyzing online search patterns of music festival tourists

Supplemental Material, appendix for Analyzing online search patterns of music festival tourists by Juan D Montoro-Pons and Manuel Cuadrado-García in Tourism Economics

Academic Contest and Social Networking to Promote Technology and Information Literacy among University Students

Abstract Spanish universities have recently adapted their studies to the requirements of the European Higher Education Area (EHEA). This process has involved the consideration of the development of computer and informational skills as an academic objective. In order to develop these skills, among other activities, an informative video has been disseminated. The design of the communication campaign, developed through viral marketing and social networks has been the result of and empirical research carried out by students of the University of Valencia. This paper describes the research objectives, questions, techniques and main findings.

A Multidisciplinary Project Integrating Marketing Research, Art and Spanish Language for Social Sciences

In this chapter we describe this interdisciplinary project focusing on the contribution in the teaching-learning process of students at the University of Valencia, in the context of the subject Marketing Research. Specifically, a series of photographs is selected in order to organize an exhibition in London and, to ensure the success of the exhibition, students of the subject Marketing Research have combined sources of secondary and primary data, and have become familiar with databases of business information from the Library of the University of Valencia as well as with the commonly used software for data processing. In general, students have very much appreciated this activity as a facili…

From pirates to subscribers: 20 years of music consumption research

The last two decades have witnessed an increasing scholarly interest on music consumption. This interest can be explained, at least partly, to the relevance of music as a form of cultural consumption and the profound changes the sector has undergone. This paper performs a bibliometric analysis of the literature on music consumption research. In doing so, a database comprising 455 academic documents on the fields of business, economics, and management, was reviewed following a systematic procedure. Through it we identify the intellectual roots and the methodological evolution of the field. Furthermore, text mining was applied to analyse the themes included in the research agenda and their ev…

Balenciaga, the Master of Haute Couture

This chapter deals with Balenciaga, a brand that carries the name of the designer known as “The Master of Haute Couture”, one of the most revered and influential fashion designers of the twentieth century. Characterized by sculptural quality, deft manipulation of textiles, and dramatic use of color and texture, Balenciaga creations are inspired by works of art and become works of art themselves through overlapping forms and genres. In this way, artification turns an elitist–but still commercial product—into a hybrid that acquires aesthetic and symbolic value and restores that aura lost due to production logics. Following this perspective, the main contribution of the chapter is to highlight…

PIRACY REVISITED: EXPLORING MUSIC USERS IN THE AGE OF TECHNOLOGY DEPENDENCY

This paper empirically investigates and characterizes users of recorded music, both downloaders and purchasers. To this end we analyse the role of the variables defining the different segments of music users. In doing so, we have considered two main traits influencing the use of music. First, objective variables such as demographics, music consumption habits, music genres and technology. Second, subjective variables such as motives and attitudes towards piracy. Using data from a personal survey, subsequent latent class and fuzzy analyses show that while the former characteristics are relevant in those getting music for free from the Internet, the latter don´t pay any special part, contrary …

Managing satisfaction in cultural events: Exploring the role of core and peripheral product

1.INTRODUCTIONSatisfaction is a key concept within the marketing discipline and specifically within the area of consumer behaviour. Satisfaction in the arts is mostly derived from a combination of three elements: the subjective and experiential aspects of the cultural product, the quality of the venue and the quality of the associated peripheral services (Hume, 2008a). According to this author, studies on satisfaction with cultural events are key to understanding customer motives to repurchase subscription which can increase the arts organization's profitability, this being a main goal of the currently complex entertainment arena.This study focuses on satisfaction among visitors of an art e…

Religiosity and cultural consumption

Breaking the Gender Gap in Rap/Hip-Hop Consumption

AbstractSome music genres have traditionally and mainly been consumed by men. This is the case of rap/hip-hop. However, data on the consumption of this genre in recent years shows a relevant increase in the number of women interested in this type of music. It would therefore seem to be pertinent to analyse this new trend, not only as a question linked to gender studies but also to marketing decision-making for the music industry, which is struggling to attract new audiences, a factor compounded in the pandemic. To frame this analysis, literature on music consumption, specifically in relation to gender and rap as an alternative music genre, has been reviewed from different approaches. An exp…

Are there gender differences in e-learning use and assessment? Evidence from an interuniversity online project in Europe

Abstract E-learning is characterized both by human-human interaction (between students, fellow students and teachers) and by human-machine interaction (between students and e-learning software) to support the learning process. Since several studies point out that men and women differ in their interaction with technology, we perform one-way and inter-individual factor ANOVA analyses to test the existence of significant differences in the assessment and use of e-learning activities by male and female students in the context of an online project between two European universities. As a result, there are few differences between male and female students in their use of e-learning and their motiva…

“Let’s make lots of money”: the determinants of performance in the recorded music sector

This research analyzes the performance of 467 record labels in eight European countries over a period of 13 years (2003-2015). The main goal is to explain a relative measure of profitability in terms of observed variables, although the nature of the dataset also allows us to include non-observed firm and country effects. To this end alternative models are estimated and three main research questions are tested, namely: (1) the effect of the dual structure of the recorded music market, in which a competitive segment and an oligopoly coexist; (2) the extent and source of the volatility of profits in record labels; and (3) the nonlinear impact of size on performance.

Music festivals as mediators and their influence on consumer awareness

Abstract Cultural products compete for public awareness in markets with high uncertainty, oversupply and a short product life cycle. Altogether, this means that only a small fraction of all releases generate the necessary consumer awareness to achieve a significant commercial success. This paper aims at identifying the informational function music festivals serve in cultural markets and how it translates into consumer discovery of cultural supply. To do so, we empirically measure informational spillover effects to performers at an established music festival. We hypothesize that this effect stems from the reputation attached to the brand equity of cultural organizations, is asymmetric, as it…

Teaching and learning in consumer behavior: a class activity supporting real decision-making in cultural management

Abstract Problem-based learning has been suggested as a useful tool to foster student-centered learning and increase student motivation. Students of Business Administration are not familiar with Research on Consumer Behavior, its contents and techniques, since this subject is traditionally linked to Psychology. In order to facilitate the teaching-learning process in this subject, this paper presents an application of problem-based learning in the context of Consumer Behavior. Results of this pilot experience are assessed under a qualitative and a quantitative basis. The evidence obtained allow us to conclude that this collaboration project enable students to obtain and to process informatio…