6533b854fe1ef96bd12aea9b

RESEARCH PRODUCT

PIRACY REVISITED: EXPLORING MUSIC USERS IN THE AGE OF TECHNOLOGY DEPENDENCY

Maria-jose Miquel-romeroJuan D. Montoro-ponsManuel Cuadrado-garcía

subject

Dependency (UML)Subjective variableslcsh:BusinessFuzzy logic050601 international relationspurchase03 medical and health sciencesUpload0302 clinical medicinerecorded musicSegmentationConsumption (economics)Class (computer programming)fuzzy analysis.business.industrysegmentation05 social sciences030206 dentistryGeneral Business Management and Accounting0506 political sciencedownloadingThe Internetlcsh:HF5001-6182businessPsychologyGeneral Economics Econometrics and FinanceSocial psychology

description

This paper empirically investigates and characterizes users of recorded music, both downloaders and purchasers. To this end we analyse the role of the variables defining the different segments of music users. In doing so, we have considered two main traits influencing the use of music. First, objective variables such as demographics, music consumption habits, music genres and technology. Second, subjective variables such as motives and attitudes towards piracy. Using data from a personal survey, subsequent latent class and fuzzy analyses show that while the former characteristics are relevant in those getting music for free from the Internet, the latter don´t pay any special part, contrary to what literature had suggested. Specifically, we find evidence of age, gender, technology, and genre of music confirming previous studies carried out on this topic before the existing gap in the literature. However, there is no evidence of these variables defining patterns of purchase behaviour.

https://doi.org/10.47743/saeb-2019-0019