0000000000246888
AUTHOR
Juan D. Montoro-pons
showing 4 related works from this author
An evolutionary model of voting
2001
Collective allocation of resources that takes place in po- litical markets is characterized by the complex exchange that emerges among the individuals involved. Traditional Public Choice models de- part from individual rational choice in a setup in which many of its strict requirements need not hold. This paper introduces a model of social interaction among agents in a simple political market which de- parts from bounded rationality and evolutionary dynamics as the key mechanisms that drive individual behavior. Learning plays a signicant role as it allows to establish an individual link between decisions and collective outcomes. The model is that of a representative democracy with two parti…
Academic Contest and Social Networking to Promote Technology and Information Literacy among University Students
2012
Abstract Spanish universities have recently adapted their studies to the requirements of the European Higher Education Area (EHEA). This process has involved the consideration of the development of computer and informational skills as an academic objective. In order to develop these skills, among other activities, an informative video has been disseminated. The design of the communication campaign, developed through viral marketing and social networks has been the result of and empirical research carried out by students of the University of Valencia. This paper describes the research objectives, questions, techniques and main findings.
PIRACY REVISITED: EXPLORING MUSIC USERS IN THE AGE OF TECHNOLOGY DEPENDENCY
2019
This paper empirically investigates and characterizes users of recorded music, both downloaders and purchasers. To this end we analyse the role of the variables defining the different segments of music users. In doing so, we have considered two main traits influencing the use of music. First, objective variables such as demographics, music consumption habits, music genres and technology. Second, subjective variables such as motives and attitudes towards piracy. Using data from a personal survey, subsequent latent class and fuzzy analyses show that while the former characteristics are relevant in those getting music for free from the Internet, the latter don´t pay any special part, contrary …
Managing satisfaction in cultural events: Exploring the role of core and peripheral product
2017
1.INTRODUCTIONSatisfaction is a key concept within the marketing discipline and specifically within the area of consumer behaviour. Satisfaction in the arts is mostly derived from a combination of three elements: the subjective and experiential aspects of the cultural product, the quality of the venue and the quality of the associated peripheral services (Hume, 2008a). According to this author, studies on satisfaction with cultural events are key to understanding customer motives to repurchase subscription which can increase the arts organization's profitability, this being a main goal of the currently complex entertainment arena.This study focuses on satisfaction among visitors of an art e…