6533b871fe1ef96bd12d0d98

RESEARCH PRODUCT

Open innovation: A real option to restore value to the biopharmaceutical R&D

Azzurra MorrealeGiovanna Lo NigroGianluca Enea

subject

Economics and EconometricsProcess managementPoolingManagement Science and Operations ResearchBusiness modelGeneral Business Management and AccountingPhase (combat)Industrial and Manufacturing EngineeringCore (game theory)Value (economics)EconomicsKey (cryptography)PortfolioMarketingOpen innovation

description

Abstract The pharmaceutical landscape has changed, and new business models, based on alliances, are increasingly being adopted in this industry. Biotechnology advances have pushed this development, and pooling complementary resources coming from incumbents and newcomers is a key skill to succeed: these are the premises for a quick spread of the open innovation (OI) paradigm in this industry. RD to achieve this goal the authors propose a closed-form model that is easy to implement, to evaluate the OI initiative for selecting an optimal RD i.e. licensing-in or not) and the self-financing policy. The proposed model can be easily implemented into a spreadsheet, and the inputs needed to run it are usually requested to evaluate projects using the most used net-present-value-based methods. Moreover, some parameters of the model allow strategic aspects to be considered: for example the nature of the project (core/non-core), the impending project phase, and the risk-sharing opportunity. The results of the developed numerical example show that the selected portfolio is well balanced in terms of development stages, core/non-core therapeutic areas and, licensing-in (an inbound open innovation solution), is preferred in the case of products at their early stages of development.

https://doi.org/10.1016/j.ijpe.2013.02.004