6533b871fe1ef96bd12d1af1

RESEARCH PRODUCT

Selection of the Proper Revenue and Pricing Model for SaaS

Arto Ojala

subject

ta113TheoryofComputation_MISCELLANEOUSbusiness.industryComputer scienceSoftware as a servicecloud computingCloud computingSaaSRentingSoftwareRevenue modelrevenue modelsRevenueYield managementbusinesssoftware pricingSelection (genetic algorithm)Industrial organization

description

Recent research on software revenue and pricing models has revealed important ways in which firms can benefit from software renting. However, it is still unclear how SaaS providers select a proper revenue and pricing model to make their services attractive for customers. Based on 32 interviews with software professionals from four case firms, this study reveals how different factors impacted on the selection of a revenue and pricing model. It can be concluded that customers’ needs were the main driving force to the selection of the most appropriate pricing and revenue model in the market. peerReviewed

yearjournalcountryeditionlanguage
2014-12-012014 IEEE 6th International Conference on Cloud Computing Technology and Science
https://doi.org/10.1109/cloudcom.2014.27