Dažādu modalitāšu praiminga ietekme uz patērētāju uzvedību

6533b872fe1ef96bd12d2918

RESEARCH PRODUCT

Dažādu modalitāšu praiminga ietekme uz patērētāju uzvedību

Zigmunds Freibergs

subject

praims dinamisko sistēmu modelis Psiholoģija patērētāju uzvedība praimings

description

Nav salīdzinošo pētījumu par patērētāju uzvedības praimošanu audiālajā, vizuālajā, semantiskajā modalitātē. Pētījuma mērķis bija noskaidrot, vai, praimojot patērētājus caur dažādām modalitātēm, tas ietekmē viņu pirkšanas uzvedību. Datu ievākšanai tika īstenoti trīs pētījumi: pilotpētījums (piedalījās 125 respondenti) eksperiments Nr. 1 (203 respondenti) un eksperiments Nr. 2 (56 respondenti). Eksperimentos tika manipulēts ar četriem praimiem trīs modalitātēs, ar un bez iejaukšanās uzdevuma. Neviens no izvēlētajiem praimiem neietekmēja patērētāju uzvedību. Tomēr vāju ietekmi uzrādīja iejaukšanās uzdevums. Netika gūts apstiprinājums, ka iejaukšanās uzdevums mediē praimošanu, tas iedarbojās neatkarīgi. Rezultāti norāda, ka patērētāju uzvedību vienkāršs praima stimuls neietekmē vai ietekmē ļoti nelielā mērā. Atslēgas vārdi: praims, praimings, patērētāju uzvedība, dinamisko sistēmu modelis.

year	journal	country	edition	language
2022-01-01

https://dspace.lu.lv/dspace/handle/7/57677

PEPhysical Sciences and Engineering
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  - LS9_3Bioengineering of cells, tissues, organs and organisms
  - LS9_2Applied genetics, gene editing and transgenic organisms
  - LS9_4Microbial biotechnology and bioengineering
  - LS9_5Food biotechnology and bioengineering
  - LS9_6Marine biotechnology and bioengineering
  - LS9_7Environmental biotechnology and bioengineering
  - LS9_8Applied plant sciences, plant breeding, agroecology and soil biology
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SHSocial Sciences and Humanities
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