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RESEARCH PRODUCT

Dialogue Involvement as a Social Influence Technique

subject

description

When a request is preceded by a casual dialogue, the approached person is more likely to comply than when the same request follows a monologue. This effect appeared to be strong and replicable in a series of field studies. Across experiments, the issues discussed in conversations between the confederates and the participants and the nature of the critical request varied, suggesting that the effect is generalized. In social situations, the two basic modes of communication (dialogue and monologue) are characteristic of different types of interactions. Dialogue is characteristic of encounters with one’s friends and acquaintances, whereas monologue is more prevalent in contacts with strangers. As a result of social learning, a dialogue makes us prone to treat a stranger as someone we know and thus become more eager to comply with her or his requests. Although the results obtained in the studies are consisted with this model, alternative explanations and limitations of the research also are discussed.