Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

6533b872fe1ef96bd12d4113

RESEARCH PRODUCT

Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

Jenely Dayana Villamediana-pedrosa Natalia Vila-lópez Inés Küster-boluda

subject

Social network Computer science business.industry 05 social sciences Geography Planning and Development Big data World Wide Web Tourism Leisure and Hospitality Management 0502 economics and business Key (cryptography)050211 marketing Social media business 050212 sport leisure & tourism

description

The objective of this research is to identify which are the key variables for designing a message in a social network that can be used by an advertiser to generate Positive/Negative Engagement. The...

year	journal	country	edition	language
2018-12-25	Current Issues in Tourism

https://doi.org/10.1080/13683500.2018.1554625

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LSLife Sciences
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  - SH3_6Social influence; power and group behaviour
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  - SH4_2Personality and social cognition; emotion
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