0000000000798071

AUTHOR

Jenely Dayana Villamediana-pedrosa

showing 2 related works from this author

Predictors of tourist engagement: Travel motives and tourism destination profiles

2020

Abstract The aim of this study is to investigate the influence of travel motives and regional tourism destinations on positive/negative engagement with a destination management organisation (DMO). According to previous literature, travel motives were classified as push and pull motives, and regional tourism destinations were classified by tourist demand behaviour. To achieve the objective, the totality of posts about regional tourism destinations published on the Brand Spain's Official Facebook Fanpage during a year were analysed (418), along with audience reactions (127,750), comments (3219) and shares to such posts. A content analysis was performed, with a regression analysis (optimal sca…

MarketingStrategy and Management05 social sciencesRegression analysisDestination managementPopularityLow demandContent analysisTourism Leisure and Hospitality Management0502 economics and businessPush and pull050211 marketingOptimal scalingBusinessBusiness and International ManagementMarketing050212 sport leisure & tourismTourismJournal of Destination Marketing & Management
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Secrets to design an effective message on Facebook: an application to a touristic destination based on big data analysis

2018

The objective of this research is to identify which are the key variables for designing a message in a social network that can be used by an advertiser to generate Positive/Negative Engagement. The...

Social networkComputer sciencebusiness.industry05 social sciencesGeography Planning and DevelopmentBig dataWorld Wide WebTourism Leisure and Hospitality Management0502 economics and businessKey (cryptography)050211 marketingSocial mediabusiness050212 sport leisure & tourismCurrent Issues in Tourism
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