6533b884fe1ef96bd12de631
RESEARCH PRODUCT
Organizational Conflicts Perceived by Marketing Executives
Ana Akemi IkedaTania Modesto Veludo-de-oliveiraMarcos Cortez Campomarsubject
markkinointiorganisaatiokonfliktitdescription
This article discusses the conflict phenomenon and examines some strategies to overcome it. Concepts are discussed and employed for the development of an exploratory field survey carried out with Brazilian marketing executives. Results show that conflicts are more felt in the marketing area itself and in near and related areas. Communication is the main source of conflict, followed by different expectations and organizational structure.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2005-01-01 |