Search results for " Advertising"
showing 10 items of 101 documents
PREMISES OF GASTRONOMIC TOURISM
2013
Since the competition among tourism destinations has risen, local culture has developed into a competitive advantage and a priceless resource of new products and services to attract and captivate tourists. Gastronomy plays a vital role in the process of attracting tourists because food has an important part in the tourist experience, plus gastronomy developed over the year's styles and tastes and become a critical source of establishing patterns in postmodern civilization.
Cooperation and competition strategies in advertising
2009
L'audience et l'influence d'une revue mesurée à travers Internet : une application à Finance Contrôle Stratégie
2009
This article aims to show the interest of statistics available on the Internet concerning consultations of abstracts, downloads and citations of articles to assess the attractiveness and influence of a scientific review. This interest is illustrated by the case of the review Finance Contrôle Stratégie on the basis of the statistics provided by Repec and Publish or Perish. Beyond the findings that confirm the good performance of FCS and the usefulness of these statistics for the management of a scientific review, the article also provides insights into the life cycle of an article and the choice of the language of publication.
Potential Issues of Skin Fairness Creams TV advertisements in Pakistan
2010
The purpose of this study was to explore the potential product performance and social issues caused by Fairness creams Television advertisements in Pakistan. Qualitative data was gathered from the female university students and gilrs from low socio economic backgrounds in Rawalpindi (19-28 years, n=96) through twelve focus group interviews. Firstly; study results suggest that fairness creams television ads overstate the product benefits. Some respondents revealed face skin problems after the usage of fairness creams. Secondly; study findings suggest that roles shown in the commercials are potentially reinforcing and raising negative values in the society, show stereo type roles of the women…
"The world's worst cleaning lady" : the portrayal of gender in commercials targeted at American NHL audiences
2014
Mainontaan suhtaudutaan usein melko välinpitämättömästi, eikä sen vaikutusta yhteiskuntaan ja maailmankuvaamme välttämättä huomata. Mainonnan rooli vallitsevien arvojen ja ihanteiden rakentajana ja ylläpitäjänä on kuitenkin merkittävä, sillä mainonnan avulla on mahdollista tavoittaa suuri määrä ihmisiä hyvin pienessä ajassa. Kohdemainonnan avulla mainonnan viestit kohdistetaan tietylle kuluttajaryhmälle, mikä mahdollistaa mainonnan tehokkaan räätälöinnin vastaamaan kohderyhmän arvoja ja maailmankuvaa. Tämän tutkimuksen tarkoituksena oli selvittää, millaista nais- ja mieskuvaa amerikkalaisille jääkiekon katsojille suunnattu kohdemainonta välittää. Aineisto koostui 107 mainoksesta, jotka esii…
Political Advertising on Facebook
2021
Parties have limited opportunities to determine the audiences of their organic communication. However, Facebook offers sophisticated advertising possibilities which enable parties to sponsor their organic messages in order to target them at selected and narrow segments of the electorate. Information on advertising activity was not available in Europe until Facebook has launched its ‘Ad Library’ right before the 2019 European Parliamentary election which provided access to all political ads and its metadata. By drawing on this data, our chapter will advance on the previous country chapters and investigate parties’ advertising activity in the 12 analysed countries with a specific focus on spo…
Kosmētikas industrijas ilgtspējīgās attīstības reklāmu multimodālā analīze
2020
Mūsdienu komunikācija un informācijas apmaiņa notiek ne tikai izmantojot valodu, bet arī dažādus citus komunikācijas izteiksmes veidus, kā piemēram, attēlus, žestus, krāsas, mūziku un balsi. Multimodalitāte kosmētikas nozares ilgtspējīgās reklāmās tika izvēlēta, ņemot vērā pašreizējo pieaugošo pieprasījumu pēc ilgtspējīgiem izstrādājumiem, kā arī tendences komunikāciju izpaust dažādos citos veidos, ne tikai ar valodas palīdzību. Šajā pētījumā tika izmantota kvalitatīvā multimodālā analīze, balstoties uz Kresa un van Līvena (2006) (Kress and van Leeuwen) vizuālo komunikāciju modeli. Pētījuma korpuss sastāvēja no divpadsmit ilgtspējības reklāmām no dažādiem kosmētikas zīmoliem Latvijā, Amerik…
Sulla natura giuridica del nuovo canone patrimoniale di concessione, autorizzazione o esposizione pubblicitaria
2020
La centralità della nozione di tributo quale criterio di riparto della giurisdizione costringe l’interprete ad indagare se il prelievo coattivo, quand’anche il legislatore non lo qualifichi né come imposta, né come tassa, né come contributo, presenti o meno i caratteri del tributo. Attraverso gli strumenti offerti dalla giurisprudenza della Corte costituzionale lo studio analizza le norme contenute nell’art.1, commi da 816 a 836, della L. n.160/2019, con cui il legislatore ha stabilito che i Comuni, le Province e le Città metropolitane istituiscono a decorrere dal 1° gennaio 2021, in sostituzione di forme di prelievo preesistenti, il nuovo canone patrimoniale di concessione, autorizzazione …
Food policies to prevent obesity and the main non-transmissible diseases in Spain: where there's a will there's a way
2019
Introducción: En España, un tercio de los menores y dos tercios de los adultos padecen exceso de peso, una condición que genera un sobre coste médico directo de 2000 millones de euros. El entorno alimentario obesogénico causa obesidad al promover el consumo de bebidas azucaradas y de alimentos ultraprocesados. Por ello, proponemos cinco políticas prioritarias con el PODER de revertir la epidemia de obesidad y de enfermedades no transmisibles asociadas a ella, mediante la creación de entornos alimentarios saludables.El PODER de las políticas alimentarias: P (Publicidad): regulación de la publicidad de alimentos y bebidas no saludables dirigida a menores por todos los medios y prohibición de …
Patērētāju tiesības un personalizētās reklāmas: patērētāju ievainojamības izmantošanas risks (Kopsavilkums)
2020
Have you ever received a frighteningly personalised advertisement with a specific product at the moment when you are thinking about buying that product? Digital technologies have huge positive potential, but their uncontrolled use poses many risks. However, the notion that the current direction of technological development is unavoidable and that the problematic aspects of technology simply need to be tolerated poses a much greater threat to the future. Therefore, this paper discusses one of the risks – personalised advertising that seeks to exploit consumer vulnerabilities. Thereby, the aim of the article is to analyse legal problems of targeted and personalised advertising that seeks to e…