Search results for " Bran"
showing 10 items of 362 documents
David against Goliath: Diagnosis and Strategies for a Niche Sport to Develop a Sustainable Fan Community
2021
Pilota, played using the hands, is a niche sport with origins dating back to Greco-Roman times. In the Valencian region of Spain, an indigenous version of the sport is played with healthy participation rates despite having to compete with the major global sports. This study is aimed at understanding the current situation of this sport in terms of knowledge, transmission channels, fan experience and media consumption, as well as the brand strategy challenges it faces for building a stable and sustainable fan community. The methodology consists of a combination of quantitative and qualitative techniques. Nearly 1500questionnaires completed across three study universes, four focus groups and 3…
Breaking the barriers of animosity: innovation in business models as a positioning strategy
2021
Consumer animosity is often studied in the large economies of the world, in order to explain the negative feelings generated by an individual towards another country and its products, due to various political, economic and social conflicts. This study presents three specific developments in this field. First, to demonstrate how companies in the retail sector have been able to develop innovations in their business models through their shops and virtual channels, which generate a positive positioning in the mind of the consumer, capable of minimizing animosity towards them. In this way it is shown that a consumer can have strong feelings of patriotism, animosity and ethnocentrism, and yet a p…
Towards Nearly Zero Energy and Environmentally Sustainable Agritourisms: The Effectiveness of the Application of the European Ecolabel Brand
2020
Tourism represents an important economic driver in Italy, being responsible for approximately 13.2% of the total GDP (a value higher than the reference European average) and for nearly 10% of the regional GDP. Among the touristic sectors, the agritourist ones show a persistent growth, experiencing in 2019 a 6.7 point percentage improvement compared to the 2017 figures. Given this situation, the transition towards a low-carbon path, affecting the building sector for some time, should also involve agritourist buildings, through the release of EU directives, member state laws, and technical rules. On the other hand, agritourism sites could be awarded the Community EU Ecolabel. Unfortunately, a…
Family business branding : communicating a family-based brand identity
2017
Scholars suggest that family-owned businesses can capitalize on their family ties by promoting the fact that they are family-owned in their marketing communications. Existing research suggests that promoting the familial component of a family-owned business can evoke positive associations with the business' stakeholders, increase employee loyalty and motivation, and be a source of competitive advantage against non-family businesses. Although there is an increasing awareness that family-owned businesses can benefit from promoting the fact that they are family-owned in their marketing and branding efforts, very little literature exists on how such a strategy is effectively implemented. By app…
L'albero di Persefone. Una nota introduttiva
2022
Il saggio discute il documentario di O. Cavalcanti, Persefone rivisitata, accurata e partecipata indagine sull’originale rito della Domenica delle Palme di Bova. In questa occasione sono recati processionalmente dei peculiari artefatti cerimoniali le pupazze, complessi intrecci di listelli di canna e di rami e foglie d’ulivo, rivestiti di fiori e di frutti. Intesi a rappresentare delle figure femminili, le pupazze sono destinate, al termine del rito processionale, ad essere smembrate e distribuite tra i fedeli affinché essi possano portare con sé, nelle proprie dimore, nei luoghi di lavoro una parte della potenza sacrale in esse racchiusa. In tutta evidenza le peculiari forme del rito e dei…
Monitoring and Market Power in Loan Markets
2000
Whether or not banks are engaged in ex ante monitoring of customers may have important consequences for the whole economy. We approach this question via a model in which banks can invest in either information acquisition or market power (product differentiation). The two alternatives generate different predictions, which are tested using panel data on Finnish local banks. We find evidence that banks’ investments in branch networks and human capital (personnel) contribute to information acquisition but not to market power. We also find that managing customers’ money transactions enhances banks ability to control their lending risks.
The Effect of Incongruence Between CEO and Corporate Brand Personality on Financial Analysts’ Attitudes and Assessment of a Company’s Performance
2014
This research assesses the role of two types of nonfinancial information in investor relations: The personality of the Chief Executive Officer (CEO) and the personality of the corporate brand. As both personalities determine the identity of a company and the relationship with its stakeholders, we investigate their relevance and the effect of incongruence between these two personalities on financial analysts. Eleven semistructured interviews were conducted to answer the theoretically derived research questions. Empirical findings show that both personalities are relevant to analysts and that perceived incongruence between these personalities can cause adverse effects. Company size, stage of …
Non-Waste Technology for Utilization of Tree Branches
2022
The trees (e.g., fruit or decorative) growing on the homestead plots of private households provide opportunities for sustainable biomass obtained from pruned branches every year. Profitable production of fuel material requires high-performance equipment and methods by which wood chips can be produced at low cost. The practice of chopping tree branches shows that not all chopping machines are suitable for use on homestead plots. This research gives the five-year test results of a developed and patented tree branch chopping machine under special operating conditions. The machine was tested under the conditions of the homestead plot of a private household in the Poltava region, and the enginee…
Deep metazoan phylogeny: When different genes tell different stories
2013
11 páginas, 4 figuras, 1 tabla.
Evaluation of the Conceptual Model for Corporate Identity Management in Health Care
2014
Abstract This paper reflects findings from the evaluation of the conceptual model for corporate identity management in health care developed by Rutitis and Batraga (2013) . First, expert surveying (n=8) was carried out to evaluate the understanding of the health care experts regarding assumptions included in the development of the conceptual model for corporate identity management in health care. During the second stage, health care sector company survey (n=52) was implemented to evaluate the expression of corporate identity dimensions outlined in model by Rutitis and Batraga within the health care enterprises in Latvia