6533b7d5fe1ef96bd1265228

RESEARCH PRODUCT

Evaluation of the Conceptual Model for Corporate Identity Management in Health Care

Daina SkiltereKristofers RitovsAnda BatragaDidzis Rutitis

subject

HRHISCorporate brandingcorporate branding.business.industryHealth careConceptual model (computer science)General Materials ScienceSociologyCorporate identityPublic relationsbusinesshealth careCorporate identity management

description

Abstract This paper reflects findings from the evaluation of the conceptual model for corporate identity management in health care developed by Rutitis and Batraga (2013) . First, expert surveying (n=8) was carried out to evaluate the understanding of the health care experts regarding assumptions included in the development of the conceptual model for corporate identity management in health care. During the second stage, health care sector company survey (n=52) was implemented to evaluate the expression of corporate identity dimensions outlined in model by Rutitis and Batraga within the health care enterprises in Latvia

yearjournalcountryeditionlanguage
2014-11-01Procedia - Social and Behavioral Sciences
10.1016/j.sbspro.2014.11.218http://dx.doi.org/10.1016/j.sbspro.2014.11.218