Evaluation of the Conceptual Model for Corporate Identity Management in Health Care
Abstract This paper reflects findings from the evaluation of the conceptual model for corporate identity management in health care developed by Rutitis and Batraga (2013) . First, expert surveying (n=8) was carried out to evaluate the understanding of the health care experts regarding assumptions included in the development of the conceptual model for corporate identity management in health care. During the second stage, health care sector company survey (n=52) was implemented to evaluate the expression of corporate identity dimensions outlined in model by Rutitis and Batraga within the health care enterprises in Latvia
Management of Corporate Identity Dimensions in the Health Care
Abstract The objective of this paper is to research the latest literature on the corporate identity concept, its definition and dimensions, and the general strategic management framework in the context of health care industry enterprises – both, hospitals and private clinics. The novelty of the paper is bringing together the framework of corporate identity concept with available research on the management of the health care organizations. This paper researches and reflects on findings by both, corporate identity researchers (Melewar; Balmer) and internationally recognized corporate identity development practitioners (e.g. Olins). Paper also reflects strategic management frameworks related t…
Experience and overall satisfaction of foreign patients with the health care services received in Latvia
The study evaluates foreign patients' experience and satisfaction in relation to the health care received in Latvia. By applying the gap model of service evaluation, the study reveals the difference between expected and received service outcome in Latvia, and draws conclusions about the importance of individual and patient experience factors related to the overall patient satisfaction. The study concludes that in all groups of factors matrix proposed in the study: (1) general travel or destination factors; (2) communication factors; (3) factors related to the choice of service and (4) factors related to the choice of health care institution, patients evaluated the perceived health care outc…
CORPORATE IDENTITY WITHIN THE HEALTH CARE INDUSTRY
The objective of the paper is to research the latest literature on the corporate identity concept, its definition and dimensions, and general strategic management framework in the context of health care industry enterprises – hospitals and private clinics. The novelty of the paper is bringing together the framework of corporate identity concept with available research on the management of the health care organizations. This paper brings together findings by both, corporate identity researchers (Melewar; Balmer) and internationally recognised corporate identity development practitioners (Olins), and reflects strategic management frameworks related to the health care industry and its identity…
Conceptual Framework for Attracting Foreign Patients to Health Care Services
Given the global nature of health services and increasing competition between regions and health care providers, the aim of the study is to develop a theoretical framework and conceptual model for attracting foreign patients to the health care services. In this study, the authors have summarized the results of their previous empirical research based on integrative literature review to develop a comprehensive understanding of the dimensions and factors characterizing the phenomenon of international competitiveness of health care services. The theoretical study results were validated in expert interviews and applied research studies and the applicability of the developed model was tested in t…