0000000000222183
AUTHOR
Daina Skiltere
The power of information: a key component for the successful performance of Latvian social enterprises
The purpose of the study is two-fold. First, the study aims to determine how informed consumers in Latvia are about social enterprises after a decade of discussion and activity within the field of social entrepreneurship which will later serve as a comparative reference base for following future developments and achievements in the field. Second, the study aims to investigate the relationship between the level of information consumers have about social enterprises and actual purchasing behavior of consumers in order to provide practical recommendations and suggestions for both social enterprise marketing specialists as well as government officials and organizations that support the field of…
Code of Breakthrough Innovations
Innovations make a significant contribution to economies, while at the same time 85% of innovations in the market are unsuccessful. This is a record high number of unsuccessful innovations, considering the high macro-level support of innovations and researches, devoted to innovations. The study analyzes in detail the technological essence of innovation process, its constituent components, the elements of commercially viable innovations and their interrelations with the aim to find the common thread of successful innovations in the market. The result is the conclusion that there is a specific algorithm that is repeated in the context of commercially successful innovations. The study offers t…
Evaluation of the Conceptual Model for Corporate Identity Management in Health Care
Abstract This paper reflects findings from the evaluation of the conceptual model for corporate identity management in health care developed by Rutitis and Batraga (2013) . First, expert surveying (n=8) was carried out to evaluate the understanding of the health care experts regarding assumptions included in the development of the conceptual model for corporate identity management in health care. During the second stage, health care sector company survey (n=52) was implemented to evaluate the expression of corporate identity dimensions outlined in model by Rutitis and Batraga within the health care enterprises in Latvia
Improved innovative product strategy assessment model in market research context
In the innovation economy, companies more often face the need quickly and efficiently evaluate not only their existing product and service portfolios in the context of the industry’s potential, but also evaluate theoretical concepts of innovations. There are various systems for evaluating innovation concepts and already existing products and/or services for companies that are planning to expand their business in a new industry. The innovation economy is characterized by the convergence of innovations and the most demanded products on the market with continuous market upgrades. A company which wants to grow in a new industry faces an assessment challenge between already existing, demanded pr…
Four Conceptual Perspectives of Innovation Components
The study provides a detailed analysis of high impact to market innovations, without sorting whether these are innovations of low or high technological progress. The research base sample includes a detailed analysis of 58 consumer product innovations that reached a high market impact over the period 2014–2017, i.e. the consumers purchased them considerably more than other innovations. The study examines the components of these innovations in detail; they are also grouped into 4 basic groups. It is concluded in the study that the high impact to market innovations are made up of recurring 34 components. The study also concludes that the open innovation components only partly overlap with the …
LATVIAN INNOVATION ACTIVITY AND PERSPECTIVES IN THE EU CONTEXT
The new Europe 2020 Strategy for smart, sustainable and inclusive growth has identified innovation as one of the core drivers that can get European countries out of the current economic crisis. The Europe 2020 Strategy sets a 3% of the EU’s GDP to be invested in RD the statistics database of the Central Statistical Bureau of Latvia; Eurostat and other international statistical and methodological materials. Bibliography review, as well as methods of statistical analysis such as grouping, processing and comparative analysis has mainly been used in the paper. DOI: http://dx.doi.org/10.5755/j01.eis.0.7.4119
Barriers to the Development of Regional Competitiveness in the Context of Regional Economies - EU, Latvia, Region Vidzeme Case Study
Innovation potential and the creation of new knowledge, which is considered to be one of the main drivers of economic development, is particularly emphasized in region development [1, 2, 3]. However, in effect regions face significant barriers to the development of innovation and smart specialization. Despite strong institutional support impulses, the current contribution of regions to national competitiveness is debatable. As an example, the study analyses one of the regions of the EU Member State Latvia (Vidzeme), its contribution to national productivity and the main obstacles to the development of the region’s innovations - smart specialization. The results obtained in the context of a …
Influence of integrated marketing communication tools upon consumers’ buying decisions in the context of sustainability
A topical business subject of nowadays is the influence of integrated marketing communications (IMC) for sustainability upon various consumer audiences and their buying decisions. From the standpoint of businesses the use of integrated marketing communications in product promotion contributes to the consumption of sustainable, ecological products and, consequently, a healthy lifestyle, yet the factors influencing buyer’s buying decisions still remain topical. In this research the authors surveyed buyers of Latvian food retail chains to find out the influence of promotion-related integrated marketing communication tools for sustainability upon buyers’ buying decisions. The research brings co…
Factors and Barriers of Implementing Early Warning, Support and Second Chance Support Systems for SMEs in the Baltic States
COVID-19 creates insolvencies time bomb, even if economies are supported by the state. Following the liquidation or bankruptcy of a business, entrepreneurs in the EU mostly opt for a paid professional job rather than re-establishing their business [1]. Those entrepreneurs who re-establish their business after bankruptcy are experiencing faster growth than start-ups. The study points to significant current barriers and factors influencing the implementation of support, early warning and second chances in the Baltic States. There is a need to increase the competencies of both the businessmen and support providers on crisis management and the support already available in the broadest sense. By…