Search results for " Communication"

Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media

2020

This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institu…

Decomposing issue patterns in crisis communication: the case of the lost airliner

2018

This research explores the relation between a crisis and public discussion on related issues. In organisational crisis communication, a singleissue strategy is often proposed. Such a strategy, however, may not be adequate in more complex crises where the crisis lifecycle is likely to encompass shorter lifecycles of issues that generate media attention. Decomposing the online crisis debate into a pattern of issues supports understanding of public perceptions, and hence of crisis response and communication. This is investigated through an analysis of Facebook posts prompted by the loss of Malaysia Airlines flight MH370 in 2014. The analysis shows that during the life of the crisis a variety o…

Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

2022

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…

The functioning of social network in computer mediated communication

2005

Social network, texting e solitudini verbali. L’analisi linguistico-espressiva delle interazioni tra gli studenti universitari su fb

2019

Nowadays, social platforms play a leading role in the ways of social communication and knowledge building. Young people are the main recipients and users of these means, both with positive effects in the learning and cognitive field and also with negative consequences in the social-relational field. Considered in terms of linguistic-communicative analysis, when used in the teaching do-main, social networks have both the advantage of providing ac-cessible corpora of conversational exchanges and that of contin-uously re-proposing the operational and pragmatic centrality of the subject/user. Starting from the parallel between the models of real conver-sation and the realizations of virtual com…

Prior Experience and Student Satisfaction with E-Tandem Language Learning of Spanish and English

2018

Recent literature in the field of foreign language learning has indicated that classroom learning is not necessarily enough for students to acquire proficiency in a foreign language. Learners who achieve a high level in the target language often combine work in the classroom with activities outside it. At the same time, a number of studies indicate that, when foreign language learners do work with their target language beyond the classroom, it is often to practice the receptive skills of reading and listening as opposed to the productive ones of speaking and writing. For this reason, students at The College of New Jersey in the United States and Universidad de Alcalá in Spain were paired up…

Do social networks bridge political divides? The analysis of VKontakte social network communication in Ukraine

2014

New electronic forms of political communication have become increasingly popular in countries with weak democratic institutions. The effectiveness of these new forms of association in altering political behavior, however, remains uncertain even in developed democratic regimes. This paper investigates connections between regional variation in electoral behavior and regional distribution of electronic social networks in the case of Ukraine's polarized and institutionally unstable democracy. Our analysis of online networks shows that, somewhat contrary to conventional wisdom, electronic communication does not bridge political divides. This finding casts doubt on the effectiveness of online for…

The social significance of the Facebook Like button

2015

In this paper we study social aspects of using the Like button for purposes of impression management, identity construction, and maintenance of social ties online. On the theoretical level our investigation combines Goffman’s notion of face-work with concepts of social network analysis, shedding light on what we dub ‘nano-level’ interaction and sociality on social networking sites. Our data come from a 2013 classroom survey in which 26 Finnish university students were asked about their motives for and ways of using the Like button. Our results show that though the Like button was designed to allow users to express their positive evaluations of the contents of Facebook posts, comments, and p…

Mobile Apps and Social Media

2017

1The increasing penetration of smartphones among global population, especially among youth and children, has define a mobile and interactive media use without any precedent. A global connected world is the context in where our offspring are developing self-competences in media literacy because they manage technological devices at very early ages. This context is the state of affairs of this article in which we present two different steps: firstly, a theoretical study, showing the impact of mobile devices, focusing on smartphones and mobile applications where the question arisen is: What are children and young doing while online? Media literacy is also described in order to apply its dimensi…

#Underboobselfie, #aftersexselfie, #bikinibridgeselfie... La sexualité reste-t-elle encore un tabou dans les réseaux sociaux?

2017

Our contribution deals with computer-mediated communication, especially social networks. Our main task is to answer the question if sexuality in the context of new media continue to be perceived as a taboo. Based on examples of different types of selfies, we try to prove that the perception of sexuality in the context of computer mediated communication is constantly changing and ceases to be a taboo topic. Proof of this constatation is different types of selfies, which the author divides into three main categories: selfies revealing intimate parts of human body, selfies showing underwear and selfies that reveal the sexual act itself.