6533b860fe1ef96bd12c3c17

RESEARCH PRODUCT

Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media

Andreea Hancu-buduiJose Blanco-vegaAna Zorio Grima

subject

social mediamedia_common.quotation_subjectGeography Planning and DevelopmentTJ807-830Public policypublic services promotionAuditManagement Monitoring Policy and LawTD194-195:CIENCIAS ECONÓMICAS [UNESCO]Renewable energy sourcesPromotion (rank)0502 economics and businessmedia_common.cataloged_instanceGE1-350environmental sustainabilityEuropean unionCOVIDmedia_commonCrisis communicationEnvironmental effects of industries and plantsRenewable Energy Sustainability and the Environmentbusiness.industryonline communication05 social sciencesPublic institutionUNESCO::CIENCIAS ECONÓMICAScovidPublic relationssustainabilityPrivate sectorEnvironmental sciences050211 marketingPublic servicebusinessenvironmentKeywords: public services promotion050203 business & management

description

This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institutions&rsquo

yearjournalcountryeditionlanguage
2020-11-24Sustainability
https://doi.org/10.3390/su12239816