Search results for " Consumer"

The Influence of Hedonic and Utilitarian Motivators on Likelihood to Buy a Tourism Package

2013

To fully understand the pattern of choice, it is important that any explanation of consumer behavior to be accompanied by a complete understanding of the interplay between a consumer’s functional goals and experiential preferences within the decision context. Consumer researchers have increasingly begun to investigate consumer choice based on distinctions that involve the purchase and consumption of goods for pleasure versus for more utilitarian and instrumental purposes. Consumers are often faced with these types of choices between hedonic and utilitarian alternatives that are at least partly driven by emotional desires rather than cold cognitive deliberations. This research approaches fac…

Buying Intentions Influenced by Various Determinants in Tourism

2014

Marketing has acquired a central role in tourism because it helps organizations to create value in transactions with buyers. Thus, this important area of any business process is used to educate consumers, to add value to their experience in tourism, and to seek new ways to reward loyalty through innovative schemes (e.g., programs for frequent travelers). This paper presents the examination of the responses of 154 tourists in relation to their intention to purchase a travel package and the factors that are usually decisive in the decision making process regarding tourism services, factors that could also create the loyalty that any tourism enterprise can create through marketing.

Patērētājizglītības būtība pamatskolā

2014

Elektroniskā versija nesatur pielikumus

Editorial: The relevance of a better understanding of the online consumer behaviour

2016

Organic food consumption: The relevance of the health attribute

2020

During the last decades, organic food products have become the main sustainable alternative to conventional food consumption. Among the several organic food attributes that consumers recognize in organic food, healthiness has been reported as the primary motivation to buy products certified as organic. The objective of the current study is to assess the relative weight of the health attribute among other recognized organic food attributes. To achieve this aim, a multiple price list (MPL) methodology is adopted to elicit consumers&rsquo

Internet e tutela dei dati personali: il consenso ai cookie

2020

The article tackles the issue of protection of personal data of internet users through the usage of cookies by digital content and service providers. It analyses the European legislative framework and, in particular, the General Data Protection Regulation, the so called E-Privacy Directive and the new Directive concerning the supply of digital content and services. The contribution debates the role of individual consent in this field and the interaction with the rules and the remedies provided by European Consumer Law, such as the Unfair Commercial Practices Directive, in order to protect user's personal data in the evolution of data-driven economy.

Patērētāju tiesības un personalizētās reklāmas: patērētāju ievainojamības izmantošanas risks (Kopsavilkums)

2020

Have you ever received a frighteningly personalised advertisement with a specific product at the moment when you are thinking about buying that product? Digital technologies have huge positive potential, but their uncontrolled use poses many risks. However, the notion that the current direction of technological development is unavoidable and that the problematic aspects of technology simply need to be tolerated poses a much greater threat to the future. Therefore, this paper discusses one of the risks – personalised advertising that seeks to exploit consumer vulnerabilities. Thereby, the aim of the article is to analyse legal problems of targeted and personalised advertising that seeks to e…

Administracyjnoprawna ochrona konsumenta na rynku finansowym

2018

Citizen's attitudes and involvement in public consumer information

2005

How is social capital formed across the digital-physical servicescape?

2022

This study examines how consumers create social capital in interactions with other customers and service personnel while shopping in retail stores that consist of both physical and digital locations. We draw on servicescape literature to explore the role of social capital in determining the social realm in digital-physical servicescapes using data from focus group discussions. We demonstrate how customers utilize both the digital and physical servicescapes in a convergent manner to form the social realm of the servicescape with the other people in service encounters. The implications provide guidelines on how the integration of digital and physical channels facilitates trust, human contact,…