Search results for " Consumer"
showing 7 items of 177 documents
Social media and consumer power : Opportunities and challenges for digital marketing activities
2021
Social Media (SM) have not only become an important part of daily life for individuals, governments and organisations but have also transformed the way people work, learn, consume and socially interact. There are many SM uses, posting frequencies and content preferences. User participation also varies from passive to more active behaviours, depending on the motivation for engagement in online conversations. From a marketing perspective, SM have redefined the traditional company - consumer relationship by progressively shifting power from marketing managers to consumers. Organisations are increasingly interested in understanding how SM can benefit (or harm) consumer-brand relationships, incr…
A Critical Review of Relations between Corporate Responsibility Research and Practice
2007
This essay identifies epistemological, theoretical and methodological problems in a potentially influential subset of the interdisciplinary corporate responsibility literature, that which appears in the management literature. The received conceptualization of stakeholder analysis is criticised by identifying six sets of factors conventionally considered as promoting social responsibilities in the firm: inter-organizational factors, economic competitors, institutional investors, end-consumers, government regulators and non-governmental organizations. Each is addressed on conceptual grounds, its empirical salience in terms of the latest relevant research and prospects to be a significant fact…
La sostenibilità dei rimedi consumeristici nella Direttiva 771/2019/UE e oltre
2022
Lo sviluppo sostenibile è al centro dell’agenda. Stati, istituzioni internazionali e attori privati sono impegnati nell’Agenda 2030 e nei suoi obiettivi. Uno dei compiti più importanti è l’implementazione di un consumo sostenibile. In questo contributo, si tratterà di verificare come il diritto dei consumatori possa aiutare a raggiungere questo obiettivo.
Benthic mats offer a potential subsidy to pelagic consumers in tundra pond food webs
2014
We quantified the potential nutritional contribution of benthic mats to pelagic consumers in tundra ponds using three approaches. (1) We compared benthic and pelagic habitats based on their algal biomass and community composition and assessed the dietary quality in terms of fatty acid (FA) concentrations in both habitats. The algal community compositions differed significantly between habitats. Both benthic and pelagic habitats contained saturated and unsaturated FAs, but on average there were more FAs relative to carbon in the pelagic habitat (44 6 29 mg mg C21) than the benthic habitat (23 6 18 mg mg C21) across all studied ponds. (2) We quantified the contribution of benthic mats to the …
W sprawie potrzeby uregulowania umowy franczyzy w Polsce
2021
Praca prezentuje w pierwszej kolejności zagadnienia związane z pojęciem umowy franczyzy jako empirycznym typem umowy, jak i teoretyczne zagadnienie problematyki umów nienazwanych. W kontekście treści stosunku prawnego franczyzy zwrócono uwagę na dwie kwestie. Po pierwsze, pomimo braku regulacji umowy franczyzy w polskim prawie cywilnym wpływ na treść stosunku prawnego franczyzy mają przepisy prawa publicznego z zakresu ochrony konkurencji (prawa antymonopolowego). Wpływ ten należy ocenić jako istotny. Ewentualne uregulowanie w prawie cywilnym umowy franczyzy nie będzie oznaczało dopuszczalności pominięcia przy nadawaniu jej konkretnej treści regulacji prawa ochrony konkurencji. Po drugie, t…
Online support for vulnerable consumers: a safe place?
2017
Purpose This paper aims to examine the service experience in an online support community of consumers to understand the nature of social support and how it is experienced and enacted by vulnerable consumers. Design/methodology/approach A netnographic study was conducted to examine vulnerable consumers’ participation in an online support group for weight management. The Linguistic Inquiry Word Count (LIWC) program was used, and additionally data were coded using open coding. A hybrid approach to data analysis was undertaken using inductive and deductive methods. Findings The findings suggest online social support groups can be used as an online “third place” to support vulnerable consumers, …