Search results for " Discourse"
showing 10 items of 452 documents
Policing language in the world of new work : the commodification of workplace communication in organizational consulting
2021
Abstract This paper examines how the shift to knowledge and innovation economy has created new sites for the commodification of language and communication in the context of organizational consulting. The data come from a consultant-led development and training program of the management teams of a Finnish educational organization. In the study, the year-long training was videotaped (45 h) and followed ethnographically. By using rhetorical discourse analysis as a method, we examine how the consultant-led training activities present the role of language and communication in changing working life. The results show how the activities factualize the transformation of work and the centrality of la…
Combining expertise from linguistics and tourism: a tale of two cities
2020
This case study presents the results of an interdisciplinary Virtual Exchange (VE) that was arranged between Finnish and Polish students in 2019. During their six-week collaboration, the students of language studies at the University of Jyväskylä, Finland, worked in teams together with their Polish peers specialising in information and communications technology and management in tourism at Adam Mickiewicz University in Poznań, Poland. The international teams combined their linguistic and tourism-promotion expertise, and, using collaborative digital tools, grappled with the tasks of analysing the official municipal city websites and promoting the lesser-known aspects of their sister cities (…
Manipulation as an ideological tool in the political genre of Parliamentary discourses
2022
AbstractThe present study analyzes the discursive strategies of manipulation in the political genre of a discourse in Parliament with an aim to convince the audience that the Prime Minister and his party are innocent of receiving illegal cash donations from a slush fund run in the party. For that purpose, we have usedVan Dijk’s (2006)scheme of strategies of manipulation at several levels of discourse (content, lexis, topics, syntax, rhetoric, and order of discourse). Findings of the study show that the Prime Minister’s speech presents characteristics of ideological discourse, since it follows a general strategy of positive in-group and negative out-group presentation, which has an overall l…
Pragmalinguistic Categories in Discourse Analysis of Science Journalism
2016
AbstractDrawing on selected approaches from pragmatics, functional linguistics, discourse space theories and evaluation theories, this article proposes a methodological framework for the study of science journalism. It presents the institutional context of science journalism, which is considered a hybrid discourse, as it combines features of science communication and of market-driven journalism, particularly the need for the coverage to meet the criteria of newsworthiness. To enable the study of how science journalists tend to engage the readers linguistically without foregoing the appearances of credibility, the article demonstrates the analytic potential of such pragmalinguistic categorie…
Software as ideology
2016
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this…
Discourse analysis as immanent critique: Possibilities and limits of normative critique in empirical discourse studies
2016
Although discourse analysts often conceive of their work as critical, there is little theoretical discussion regarding the possibility of normative critique in the scientific community of discourse analysis. Rarely are the normative grounds and normative scope of such a critique clear. Thus, this article attempts to find theoretically robust and practical answers to the following question: ‘How is a normative critique possible?’ In seeking my answer, I first provide a short overview of the possibilities of normative critique in critical discourse analysis. Second, I offer an argument in favour of immanent critique while explaining both its advantages and its theoretical and practical probl…
Violent women in Spanish TV ads: Stereotype reversal or the same old same old?
2016
Why did different agencies, promoting diverse products, create three ads featuring violence perpetrated by women on their rather immature and submissive male partners in order to sell their products? I posit that the female viewers connect subconsciously with the image of the proactive female protagonists through the psychological mechanism in which we identify with ‘our like’ on the screen. This, in turn, allows for the projection of ‘common ground’, a positive politeness strategy, to favourably dispose the female audience towards the protagonists and, by extension, the products advertised. The success of these ads depends on women viewers identifying with the apparently dominant female pr…
Does the source matter?
2018
Abstract This article provides an insight into the expression of reportative evidentiality in Spanish scientific articles published between 1799 and 1920. Central to the discussion is the presence and specificity of sources in reportative constructions. While contemporary scientific discourse prioritizes the use of specific, reportative-quotative evidentials, this is not a constant feature of articles analyzed in this study. In order to trace this historical variation, we established a classification of reportative constructions according to the specificity of the evidence they convey and we conducted both qualitative and quantitative analyses. According to our results, different specificit…
Hyvinvointivaltiokansalaisuusdiskurssit neljän suurimman puolueen eduskuntavaaliohjelmissa 1991–2019
2020
Tutkimuksen tavoitteena on tehdä näkyväksi millaisia ideologisia valintoja Suomen neljä suurinta puoluetta ovat tehneet eduskuntavaaliohjelmissaan suhteessa hyvinvointivaltiokansalaisuusdiskursseihin 1991 vuodesta alkaen. Tarkastelemme erityisesti vaaliohjelmissa tuotettuja kansalaisen poliittisia ja sosiaalisia oikeuksia ja velvollisuuksia sekä kansalaisen ja valtion välistä oikeudellinen sidettä ja sen legitimointia. Tarkastelemme puolueiden hyvinvointivaltiokansalaisuusdiskursseja pohjoismaisesta hyvinvointivaltiomallista käytävän kamppailun viitekehyksessä. Kansalaisuustulkinnat ohjaavat yhteiskuntapolitiikkaa ja esimerkiksi määritelmät kansalaisten tarpeista vaikuttavat palvelurakentee…
A Genre Approach to Electronic Rapid Responses from the Online British Medical Journal
2015
El contínuo crecimiento de las comunicaciones electrónicas en las ciencias médicas ha creado nuevas esferas de interacción en las que sus participantes evalúan las contribuciones científicas realizadas por otros expertos. El presente estudio se aborda como caso práctico de Análisis de Discurso Comparativo. En la tradición del Análisis del Discurso, y del Análisis de Género, la presente tesis procede inicialmente a caracterizar cuantitativamente, en términos de frecuencia, un corpus de Respuestas Rápidas Electrónicas (e-RRs) en la revista British Medical Journal (thebmj.com) para, a continuación, proceder al estudio de las diferencias en la organización del discurso de dos subgéneros médicos…