Search results for " Gesti"
showing 10 items of 612 documents
La comunicazione istituzionale nelle organizzazioni pubbliche: opportunità e criticità connesse con il corporate brand orientation
2015
Corporate communication in public sector organizations: the opportunities and challenges of a corporate brand orientation. Over the past thirty years, the New Public Management (NPM) has been the dominant approach in the public sector. Leveraging the idea that citizens are customers of the administration, the NPM imports management principles and techniques from the private sector in order to improve the performance of public organizations. After a short description of the main problems associated with the implementation of market orientation in the public sector, this article examines corporate brand orientation as an interesting alternative to market orientation in the public context. Cor…
Guest editorial Preface Special issue on Managing Complex Business Management Systems: Revised Papers from the 2nd B.S.Lab Symposium, Rome 2014
2015
Editorial
Organización del aula de Educación Infantil desde la Creatividad y el Diseño de Tareas
2018
Tomando como referente los Derechos de la Infancia y el cruce de culturas que hay en nuestras aulas de Educación Infantil, trataremos de esclarecer el rol que juegan los agentes educativos en el contexto escolar en relación con el vínculo indisociable entre infancia y creatividad. Asimismo, destacamos la importancia del juego en el proceso creativo en la etapa de Educación Infantil. Por todo ello, analizaremos la complejidad que supone el diseño de tareas como síntesis de la práctica educativa y la metodología puesta en práctica en un aula de cuatro años donde los momentos de dialogo, emoción y comunicación que surgen favorecen la interacción y posibilitan un contexto compartido de aprendiz…
Editorial
2014
Las ruinas de Belchite: de símbolo de la 'barbarie roja' a monumento por la paz
2021
La Batalla de Belchite (Zaragoza) fue una de las más cruentas de la Guerra Civil Española. En 1939 se ordenó la conservación de las ruinas provocadas por la guerra, que fueron significadas como un símbolo de la "barbarie roja"en contraposición a un nuevo pueblo levantado como reflejo de un nuevo orden. En 1964 se abandonó definitivamente el pueblo viejo comenzó un proceso de degradación y expolio de sus ruinas acompañado de un nuevo discurso generado por los XXV años de paz que trataba de alejar la mirada a los dramas de la guerra y la postguerra. La llegada de la democracia acaba con la dictadura miltar y posibilita la revisión del relato histórico y una nueva recepción y resignificación …
Anaerobic membrane bioreactors for resource recovery from municipal wastewater: a comprehensive review of recent advances
2021
[EN] In a paradigm shift towards a sustainable society based on the Circular Economy, wastewater treatments are rapidly evolving towards simultaneous recovery and reuse of clean water, renewable energy, and nutrients. This review examines recent advances (from 2016 to 2020) in the potential of anaerobic membrane bioreactors (AnMBRs) to serve as the core technology for municipal wastewater (MWW) resource recovery, focusing on the latest technological advances and economic and environmental innovation perspectives. The potentials and limitations of AnMBR for further full-scale application and new platforms to address these challenges are discussed, covering systems based on co-digestion, pre-…
Marco conceptual en el que se inscriben los cuidados enfermeros a las personas drogodependientes en la salud mental: aspectos éticos, legales y asist…
2004
El presente artículo pretende describir un marco conceptual donde s'e inscriben los cuidados enfermeros, desde las bases y la filosofía del enfermero generalista a través de los conocimientos, habilidades y técnicas necesarias para la misión de CUIDAR en el ámbito de la Salud Mental y de las Drogodependencias desde una concepción integral de la persona y de la salud.Se parte del momento histórico situado en los años 70 por la trascendencia que tuvo para la enfermería de nuestro país, la transformación del plan de estudios de Ayudante Técnico Sanitario en la Diplomatura Universitaria de Enfermería. Así mismo se hacen las ineludibles referencias a la legislación vigente en materia de Salud Me…
A Complex Adaptive System Framework for Management and Marketing Studies
2015
This theoretical work aims to analyze the choice of strategicmanagement activities, taking into account a complex systems perspective. Following this approach, we represent the firm as a complex adaptive system, in which the management must be able to develop and implement different behaviors in order to dynamically ensure the viability of the firm or system. This implies that the management governing the firm or system is capable of choosing, from among a number of heterogeneous entities, the relevant stakeholders within the competitive context and of creating and maintaining significant relationships with them, which are considered to be relevant in a turbulent environment. As an expressi…
Unraveling the Complexity of Tourist Experience with NFC Technology and Mobile Wallets
2014
By considering the tourist experience as a complex dynamic system, in this paper we depict the traveler as a kybernetes (κυβeρνήτης is the ancient Greek word for ‘sea captain’, ‘steersman’, or ‘governor’) in search of powerful tools to help him or her to obtain directions in the mare magnum of complexity, overcoming the fear of action and taking decisions. We focus our attention on the key role of Near Field Communication technology and mobile wallet as ‘attenuators of complexity’ in the travel and tourism industry.
The Culture on the Palm of Your Hand: How to Design a User Oriented Mobile App for Museums
2014
The increased usage of mobile apps has a great potential for the tourism industry. Through the use of mobile apps, web portals and social media may allow a fast and wide diffusion of awareness for museum and attract a large number of visitors, thus increasing the value of their image, with moderate investments. The aim of this chapter is to identify the key factors as antecedents of customer satisfaction for the design of a mobile app for a museum. To this aim, the authors use the Kano model that allows categorizing service attributes according to how they are perceived by customers and estimating their impact on customer satisfaction. This model is adopted in order to identify express and …