Search results for " HOTEL"
showing 10 items of 50 documents
La segmentazione della domanda e dell’offerta nell’industria dell’ospitalità
2010
No two customers are identical, even whereas they belong to the same marketing program or they choose the same product or service (Withiam G., 2000). Revenues, costs and therefore profitability differ because of the different effort required to meet the specific need of the specific consumer or group of customers. When competing, firms target information towards specific segments through direct marketing initiatives and actions (Cross R.G., 1997). This finding underlines the importance of knowing in advance customer’s characteristics, even before thinking at the service to provide, and aims to illustrate how the lodging industry normally segments its customers, and which group of customers …
The decisional process for a family tourist experience: some evidence from a Sicilian sample
2014
The tourist sector and above all the hotel one nowadays is more and more specialized in satisfying particular needs. To identify typical tourist needs of Sicilian families, and get a valuable product definition, we investigate the consumer behaviour, and before, the features of the persons that in a family take the decision to go on holiday and their motivations. But, who does decide inside the family? Which target the tourist operators should consider in defining family tourist services? We start our discussion by considering three hypotheses: H1) children influence the type (destination, accommodation, duration, etc.) of family vacation; H2) the way of influencing in connected to their ag…
INTO THE HOTEL REVENUE MANAGEMENT. “History & Forecast”
2010
During uncertain times a deeper attention on strategies is highly recommended in order to minimize the loss and maintain, or gain in certain cases, market share (Vergara C., 2004). In this direction, hotels are asked to invest more in Revenue Management intelligence, not only toward the actual practices based on Room Revenue, but also taking into consideration the other incoming departments and in particular Food & Beverage. This article aims to clearing up the current state of the Revenue Management theory and practice, starting from its origin, crossing the five pillars, or the current policies and ending with a brief hint on the future of the entire hotel industry, which here we may call…
What drives the adoption and consumption of green hotel products and services? A systematic literature review of past achievement and future promises
2021
The current study utilises the time-tested systematic literature review (SLR) method to identify and analyse 76 studies addressing the consumer adoption of green hotels. The results of the research profile analysis show that the literature on consumers' adoption and consumption of green hotel products and services is expanding and gaining more recognition from researchers working in Asian contexts, particularly China, Taiwan and India. Moreover, the qualitative thematic analysis yields four key themes, (a) consumer behaviour variables addressed, (b) antecedents and mediators of green hotel adoption, (c) moderators of the relationship and (d) methodological considerations, for which limitati…
Insights on integrated marketing communications: implementation and impact in hotel companies
2015
Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach – The study uses survey methodology to assess IMC, approaching managers and guests in high-quality hotels. Findings – From the manager’s point of view, both Italian and Croatian hotels show a high level of IMC implementation and significant differences regarding some items. From the guest’s point of view, significant differences are obtained between the two hotel groups. In addition, IMC is found to influen…
Abitare nel reale. Dalla crisi della periferia alla tessitura di nuove relazioni contestuali
2019
I progetti redatti per “Palermo Sud-Est” sono il risultato di un Laboratorio di Laurea strutturatosi attraverso incontri, seminari, comunicazioni specialistiche, esposizioni critiche, che – in una strategia condivisa – ha visto ogni studente elaborare il proprio lavoro nel confronto con gli altri attori del Laboratorio stesso. La ricerca sui “progetti urbani” è stata impostata di modo che ogni laureando fosse messo a conoscenza dei progetti svolti nello stesso ambito territoriale dai colleghi che l’avevano preceduto, così da poter operare in continuità e contribuire a formulare un ragionamento unitario, nel quale ogni progetto costituisse continuazione, verifica o anche variante dei precede…
Influencia del territorio en la innovación organizativa del sector turístico: un estudio en la competitividad del sector hotelero en Colombia
2016
En la industria del turismo existe una fuerte relación entre la globalización, la innovación y el territorio que plantea la necesidad de estudiar el impacto de esas variables en la competitividad de las organizaciones. El estudio de la competitividad de la industria de turismo es es transcendental teniendo en cuenta la naturaleza intangible del producto ofrecido y la variedad de empresas que intervienen en la producción del mismo en el momento del consumo. Este estudio empírico, se fundamenta en la importancia que representa la dinámica económica y el desarrollo de las regiones en Colombia. Analiza el impacto de la innovación, la localización y el efecto clustering en varios hoteles localiz…
Patentes Momparler. 1881-1914. Manuel Momparler Marco, empresario ceramista e inventor valenciano. S. XIX y XX
2015
"Patentes Momparler. 1881-1914. Manuel Momparler Marco, empresario ceramista e inventor valenciano. S. XIX y XX", recoge las patentes que la familia Momparler registró en la Oficina de Patentes y Marcas del Ministerio de Industria de España entre los años 1881 a 1914. Con el capital adquirido en Cuba, invertiría en Valencia, y crearía la empresa Manufactura de Artes Cerámicas Industriales en la calle Jesús de Valencia. Se especializaría en cerámica industrial, cerámica decorativa y de diseño, y mas tarde ampliaría su campo de inversión a propiedades inmobiliarias, como el Hotel Alhambra -obre del arquitecto Javier Goerlich- y otros inmuebles en la calle Periodista Azzati de Valencia. Las pa…
Manuel Momparler Marco, empresario ceramista e inventor valenciano. S. XIX y XX
2015
Manuel Momparler Marco, empresario e inventor valenciano», recoge la memoria familiar empresarial de varias generaciones, iniciada por Manuel Momparler Marco (1844-1922), con el fin de conocer mejor sus orígenes desde la emigración a Cuba y la guerra de Cuba, hasta la Guerra Civil española, el exilio y la vuelta, comenzando de nuevo. Este texto es parte e la memoria familiar, en la que solo se recoge la parte empresarial, de innovación de la industria cerámica valenciana. La "Moderna valenciana" fue una de las fábricas de cerámica más importantes de Valencia desde finales del siglo XIX hasta la Guerra Civil. La obra tiene los siguientes apartados: Orígenes de la familia Momparler. Manuel Mo…
Personāla motivācijas sistēma starptautiskajo viesnīcu ķēdē Uzbekistānā
2020
Šis pētniecības darbs bija vērsts uz esošās starptautiskās viesnīcu ķēdes personāla motivācijas sistēmas analīzi un novērtēšanu, lai izstrādātu pasākumus tās uzlabošanas turpināšanai Uzbekistānā, jo šī pētījuma pētījumu problēma ir nepietiekams personāla apmierinātības līmenis ar galveno darba motivāciju. Maģistra darba tēma ir Personāla motivācijas sistēma starptautiskajās viesnīcu ķēdēs Uzbekistānā; teorētiskā pirmā daļa satur personāla motivācijas sistēmas teorētiskos aspektus. Otrajā daļā aprakstīta starptautisko viesnīcu ķēžu pieredze darba procesā Uzbekistānā un to metode darbinieku motivācijas paaugstināšanai. Maģistra darba praktiskās daļas ietvaros autors analizējis ar pētījumiem s…