Search results for " HOTEL"
showing 10 items of 50 documents
NEW TECHNOLOGIES AND INFORMATION MANAGEMENT IN THE HOSPITALITY INDUSTRY: ANALYSIS BETWEEN UPSCALE HOTELS IN ITALY AND CROATIA
2012
Uvođenje novih tehnologija i upravljanje informacijama neprestano pružaju priliku za diferencijaciju unutar uslužnog sektora, a posebice u hotelijerstvu. Napredak informacijsko komunikacijske tehnologije (ICT) dao je pozitivan doprinos ugostiteljstvu. Oblikovanje usluga i jačanje lojalnosti klijenata uvelike ovise o dostupnosti podataka o njima. Stoga je svrha ovog istraživanja ispitati primjenu novih tehnologija i upravljanja podacima u hotelijerstvu iz perspektive menadžera i korisnika usluga. Cilj rada je utvrditi postoje li razlike u njihovoj uporabi i percepciji između visokokategoriziranih hotela u Italiji i Hrvatskoj.
Integrated marketing communications in high-quality hotels of central and southern Dalmatia - A study from the perspective of managers and guests
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
Integrirana marketinška komunikacija u visoko kategoriziranim hotelima Dalmacije: istraživanje iz perspektive menadžera i gostiju
2012
Although the implementation of Integrated Marketing Communications (IMC) has been studied in different contexts and countries all over the world, further contributions are needed to consolidate the concept. Little research has been done on the integration of marketing communications in tourism-related sectors. Moreover, previous studies have focused mainly on managers’ opinions while overlooking consumers’ perceptions of IMC. The purpose of this research is to study in greater detail the IMC concept in the tourism sector, specifically in the hotels of Central and Southern Dalmatia, from a double perspective: managers-guests. Therefore, managers of 15 high-quality hotels and 118 guests were …
ANÁLISIS DE LOS HOTELES DE ALTA CATEGORÍA DE CROACIA DESDE EL ENFOQUE HOTEL-HUÉSPED / ANALYSIS OF HIGH-QUALITY HOTELS OF CROATIA FROM THE HOTEL-GUEST…
2011
Croacia viene experimentando un auge turístico notable en los últimos diez años. Es crucial para su futuro desarrollo saber gestionar el sector hotelero de acuerdo con las nuevas exigencias del mercado. Este trabajo pretende analizar los hoteles de alta categoría de Croacia desde un doble enfoque hotel-huésped, centrándose en una nueva estrategia de marketing denominada Comunicación Integrada de Marketing (CIM), los avances en las Tecnologías de Información y Comunicación (TIC) y la lealtad. Los resultados demuestran el elevado grado de implantación de las TIC y de la CIM y el grado moderado de los programas de lealtad en los hoteles analizados. Además, confirman la influencia de las TIC en…
Benzin im Blut oder Gas and blood : Eine Übersetzungsnalyse von ausgewählten Songtexten von Tokio Hotel
2018
Saksalaisbändi Tokio Hotel eli 2000-luvun puolivälissä kulta-aikaansa saavuttaen suurta suosiota kotimaansa lisäksi ympäri Eurooppaa. Kasvava mielenkiinto bändiä kohtaan erityisesti Euroopan rajojen ulkopuolella aiheutti painetta laajentaa markkinoita; käytännössä tämä tarkoitti laulukielen vaihtamista saksasta englantiin. Tässä kandidaatintutkielmassa analysoidaankin Tokio Hotelin kahden saksankielisen kappaleen käännösprosessia englantiin; mitkä kielelliset ja lyyriset elementit ovat säilyneet samankaltaisina ja toisaalta millaisia eroja käännetyissä versioissa esiintyy. Tutkielmassa havaittiin, että pääpiirteittäin englanninkieliset versiot jäljittelevät alkuperäisiä saksankielisiä kappa…
La gastronomía bien templada. La cocina quechua
2005
Un acercamiento al léxico sobre cocina en lengua quechua nos podría proporcionar algunas claves sobre su importancia en tiempos del imperio inca y sobre la que tiene, en el momento presente, la cocina patrimonial del Perú . No hace mucho un hablante de quechua nos decía convencido : " Piru llaqta wayk'uyninqa sumaqnin" (" la cocina de Perú es realmente exquisita").
Las lenguas como patrimonio : el principio de prioridad
2000
El primer paso en todo aquello que comprende el ámbito patrimonial es el reconocimiento de la herencia recibida. Luego hay otros: su conservación y ampliación y finalmente su transmisión a los descendientes.Todo esto ha sucedido con el quechua y el aimara en Perú, como si la lengua fuera ajena a los bienes nacionales. Es tan sagrada una piedra de Machu Picchu como una palabra de estas lenguas: tan importante es el lntiwatana, anteayer descubierto y hoy lacerado, como el significado de sus dos lexemas juntos lnti "sol", watay "atar, calcular su recorrido".
ICT for external use in Croatian four- and five-star hotels
2016
The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CRM), communication with customers, promotional supports, and online order receptions. Design/Methodology/Approach – The empirical research took place in 38 upscale (26 four and 12 five-star) hotels located in Croatia, in the regions of Dalmatia, Istria, and Kvarner, and in the city of Zagreb. The data were collected through a structured questionnaire administered mainly during personal interviews …
Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort
2020
Recently, great interest in value co-creation has been revealed among both academics and practitioners in the hotel sector. However, few studies are analyzing the consequences of co-creation behavior from the customer perspective in &ldquo
The Impact of Architecture in the Hospitality Industry: The Decision Choice in the Case of Cyprus Island
2022
In an increasingly competitive market, hospitality architecture design can be significant for tourism and destinations. This article addresses the role of hotel architecture in tourism destinations and the case of Cyprus Island. The tourist market is dominated by international groups and brands, which develop modern architecture and design for the hotels industry creating a new attraction based on architectural design. This paper examines the role of architecture in hospitality accommodation by considering the demand side. The survey was based on a questionnaire and applied multinomial regression models. The results show that hotel architecture impact can influence the selection of the dest…