6533b86ffe1ef96bd12cdf0c

RESEARCH PRODUCT

Implications of Value Co-Creation in Green Hotels: The Moderating Effect of Trip Purpose and Generational Cohort

Mihaela Simona MoiseMaría-eugenia Ruiz-molinaIrene Gil-saura

subject

media_common.quotation_subjectGeography Planning and DevelopmentContext (language use)Management Monitoring Policy and Law:CIENCIAS ECONÓMICAS [UNESCO]Structural equation modelingLoyalty business model0502 economics and businessLoyaltytrip purposeCo-creationMarketingmedia_commonRenewable Energy Sustainability and the Environment05 social sciencessatisfactionUNESCO::CIENCIAS ECONÓMICAStrustBuilding and ConstructionloyaltyTest (assessment)value co-creationenvironmental-friendly hotelsValue (economics)050211 marketingBusiness050212 sport leisure & tourismTourism

description

Recently, great interest in value co-creation has been revealed among both academics and practitioners in the hotel sector. However, few studies are analyzing the consequences of co-creation behavior from the customer perspective in &ldquo

yearjournalcountryeditionlanguage
2020-11-25Sustainability
10.3390/su12239866http://dx.doi.org/10.3390/su12239866