Search results for " Identity"

Martha Quest's social and spiritual quest in Doris Lessing's Children of Violence

1999

Easy Rawlins' Identity: a Unique African American Male Detective

2011

Fotografía: "Detective", Untipografico.

CO-CREATING THE PLACE BRAND OF FINNISH LAPLAND : Mental associations and visual representations

2019

Master's thesis Innovative governance and public management ME523 - University of Agder 2019 Brands are living in an era of customer-centric life where alltheir potential, present and former customers are regardedas co-creators. The center of attention is in customers’ daily lives and they have an enormous amountofpower to influence on brands.Social media hasaccelerated the pace of communication and this has connected also cities and counties into the new brand co-creation paradigm. Places have adopted branding practices from the business world to persuadepeople to move, do business or travel in their area. In Finland, Lapland has been one of the first counties to execute place branding act…

Yo logo(s): On the icono-plastic configuration of brand symbols

2015

Among the various areas with which the vast research field of branding is concerned, brand image is recognized as a territory most pertinently analyzed with semiotic tools, since it is populated by symbols that are amenable to interpretation, such as brand logos. According to Henderson and Cote (1998), logos are graphic designs that companies uses, with or without their name, to identify themselves or their products. Semiotics, and particularly structuralist semiotics (e.g., Floch 1990,1995; Landowski 1989; Fabbri 1998; Marrone 2001, 2007), has largely abandoned the scrutiny of symbols and signs as standalone objects of analysis, in favour of the conditions of meaning that underlie brand na…

Corporate identity and internal implementation of a corporate brand

2011

Companies cannot build their strategy on predictable markets anymore ‐ all organizations nowadays need to adapt to change. In the heart of the change lies organizations identity. Corporate identity is closely related to corporate branding. This study focuses on a situation of change in a company with multiple identities. The case organization used to operate under several product and company brands that were merged into one and began building a coherent corporate brand. The theory part presents the concepts of brand, identity and identification. Building a corporate brand involves everyone in the organization, so the employees are treated as brand ambassadors. The internal aspect of the bra…

Inhabiting Cyberspace and Emerging Cyberplaces

2017

This concluding chapter summarises the benefits of using the notion of inhabiting cyberspace when analysing the websites of communities and neighbourhoods. Broadly speaking, the conclusions examine the results of the case study in the light of those studies reviewed in Chap. 2. It highlights that inhabiting cyberplaces based on the World Wide Web has become an important part of inhabiting the contemporary world. Outside pressures and the omnipresent threat of surveillance make it essential for neighbourhoods and communities, particularly those of interest for tourists and those involved in organising world-famous events, to unlock cyberspace. Online representations are, therefore, performat…

2020

Communication within contemporary families is increasingly and to a significantextent mediated through technological devices and digital applications.Although the everyday reality of many multilingual families is permeated by technology, research on their digital and language practices has been scant. This article argues for the need for eclectic approaches that draw upon theories, practices, and findings from research on transnational families and migration, digitally mediated family communication, parental mediation, multilingualism online, and family multilingualism and language transmission. Two empirical case studies are presented on multilingual family constellations in Finland in whi…

Influence of Social Media on Corporate Heritage Tourism Brand

2017

Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community. peerReviewed

Teacher educators' collective professional agency and identity : Transforming marginality to strength

2017

Abstract This study investigated teacher educators' collective professional agency and identity within an identity coaching programme. The participants in the programme were teacher educators from the field of arts and crafts education. Through a shared process involving increased trust and togetherness, the teacher educators became empowered in terms of their collective identity and agency. The study points to the importance of addressing individual narratives and learning pathways in seeking to understand emergent collective agency and identity in professional contexts. Our theoretical contribution includes an advanced understanding of collective identity and agency, and of their close re…

The Creation of Ethnicity: National Costume as Reconstruction or Construct?

2015

Since its development at the end of 19th century, Latvian national costume has become a symbol of national identity. The task of this article is to trace how the publications of ethnographers during the 20th century shaped the view of Latvian national costume. The appearance of national costume was influenced by the growing knowledge of the national cultural heritage. Although national costume resembling ethnographic examples was recognized as highly authentic, in reality it was a reconstruction created by museum staff and other ethnographic researchers. The public demand for practical publications which could be of use in making national costume hindered more profound research into the his…