Search results for " Identity"
showing 10 items of 951 documents
An empirical assessment of employer branding as a form of sport event sponsorship
2019
Purpose. The purpose of this paper is to expand and test Backhaus and Tikoo’s (2004) employer branding (EB) conceptual framework from the perspective of internal EB in a sport event sponsorship context. Design/methodology/approach. This study developed a set of hypotheses, which were tested in the context of a business-to-business multinational organization’s sport event sponsorship project. Empirical data were collected from 716 employees of the case company after the sponsorship project was complete. Findings. The results support all the hypotheses and reveal that a sport event sponsorship project can act as a means to achieving EB goals in the investigated context. Research limitations/i…
Conducting Research on Organizational Identity
2006
The concept of organizational identity has its roots in the exploration of identity in an individual level. The concept of organizational identity was introduced by Albert and Whetten in 1985. They suggested that organizational identity embodies the characteristics of an organization, that its members perceive to be central, distinctive, and enduring (or continuing) in an organization when past, present and the future is taken into account. Organizational identity seeks to answer to the question of “who are we as an organization”. Researchers have explored the characteristics of organizational identity. Especially the features “distinctive” and “enduring” as characteristics describing organ…
Employee Sensemaking on the Importance of Sustainability Reporting in Sustainability Identity Change
2018
This study examines employee sensemaking processes in order to understand the role of sustainability reporting in organizational identity change. Through an analysis of 52 interviews with employees in two Finnish companies we develop sensemaking frames for understanding the role of sustainability reporting in organizational identity change. The three sensemaking frames are individualistic, relational and decoupled. Each of these sensemaking frames differs in stakeholder orientation. They indicate that sensemaking influences the interpretation of how important sustainability reporting is for organizational identity change towards sustainability. The study showed how the individualistic and r…
I parchi preistorici: esperienze internazionali di “presentazione” del paesaggio come riscoperta delle valenze immateriali
2007
The meaning of “cultural patrimony” includes today both the objects and the popular traditions, that is including both the material and immaterial values. Territory, local architecture, daily life uses and customs have been placed side by side to “dignified” finds – in the role of testimony of the past – with equal dignity. Such testimony is firmly connected to the territory and its landscape. Actually, sites of archaeological interest are recognized not only for their intrinsic value, but also for the space that they represent. Today, a greater attention is paid to natural environment and there is a greater awareness that the “archaeological heritage” assumes a connotation more and more ti…
Che cos'è il packaging
2014
Racchiudere e proteggere, descrivere e raccontare, coinvolgere e consigliare. Da semplici imballaggi, le confezioni dei prodotti si sono via via trasformate in oggetti di senso complessi, in grado di rispondere a molteplici esigenze comunicative, di marketing, logistiche e igieniche. Entrano nelle nostre case, riempiono gli spazi domestici, diventano molto spesso oggetti d'uso quotidiano. Ma che ne è del prodotto contenuto? Il volume illustra il modo in cui il pack lo racconta, lo valorizza, lo traduce, proponendosi come un'unità semiotica sempre nuova. rivolto a studenti di design e comunicazione, professionisti del branding, designer ed esperti di marketing, il testo offre una visione com…
Ancora sul paesaggio ...
2021
Il Paesaggio è una straordinaria e potente fonte di conoscenza e di informazioni sui luoghi perché contiene le tracce di tutte le trasformazioni che quei luoghi hanno subito, nel tempo, per opera della natura e dell’uomo; ha natura concettuale ancorché sostanziato da elementi fisici; è la sintesi dell’osservazione, descrizione e rappresentazione di un luogo attraverso lo scambio tra i processi che regolano identità e identificazione. Un luogo può essere rappresentato in molti modi e, quindi, può produrre più paesaggi. I luoghi si trasformano e, di conseguenza, si trasformano anche i paesaggi. Dunque, parlare di unicità del paesaggio e, ancor di più, di conservazione del paesaggio è un ossim…
Verso una geografia per la partecipazione
2018
This article introduces the contributions collected in the special issue no. 1/2018 of “geotema” and presented at the 4th Study Day on Territorial Identities (Rome, September 22nd, 2017), promoted by the homonymous research group of the A.Ge.I. (Associations of Italian Geographers). The paper aims at discussing some basic questions on participatory processes, in order to pursue four objectives: 1) to recall some of the main issues that revolve around the topic of citizen participation in territorial decision-making processes; 2) to specify the ties between territorial identity (as intended by the research group) and participatory processes; 3) to highlight the questions raised by the contri…
Two Cross-dressing Female Pirate Protagonists and Their Use by Thomas Heywood and Maturin Murray Ballou
2022
The article analyzes two cross-dressing female protagonists who go to sea and assume the position of pirate captains. They are Bess Bridges in Thomas Heywood’s dramatic work entitled The Fair Maid of the West; or, a Girl Worth Gold, and Fanny Campbell in The Female Pirate Captain. A Tale of the Revolution by Maturin Murray Ballou. The article shows distinct parallels between Bess and Queen Elizabeth Tudor, and demonstrates that Fanny’s seafaring adventure was inspired by that of Bess. Both heroines are also examined with a view to their contribution to the shaping of national identity and destiny of their respective countries.
Teachers’ pedagogical and relational identity negotiation in the Finnish CLIL context
2017
Abstract This study explores the professional identity of Content and Language Integrated Learning (CLIL) teachers in Finnish primary education. It aims at explaining how CLIL teachers negotiate their pedagogical and relational identity, and how identity agency is exercised in negotiating a more encompassing professional identity. Thematic analysis of thirteen interviews outlines the bi-directional process of identity negotiation between personal and professional resources, and social contexts at work. The results highlight a connection between professional identity and agency, and suggest that identity negotiation is a process of working and sharing with others, but also individually.
Naratīvā identitāte kā personas identitātes apliecinājums
2021
Maģistra darba tēma ir „Naratīvā identitāte kā personas identitātes apliecinājums”. Darba mērķis, izvirzot personas identitātes problēmu, analizēt tās risinājuma iespējas naratīvās identitātes teorijas ietvaros. Darba uzdevumi raksturo personas identitātes problēmu Dereka Pārfita darbos, izvērtē Pola Rikēra naratīvās teorijas iespējas risināt šīs problēmas un pamatot sociālās aspekta nozīmi personas identitātes apliecināšanai. Naratīvs ir būtisks personas identitātes izpausmes resurss. Naratīvā identitāte var piedāvāt salīdzinoši uzticamu personas identitātes apliecinājuma veidu, izmantojot kolektīvās atmiņas un personas dalības kopienas naratīvā nozīmi. Pateicoties naratīvam, personas iden…