Search results for " MARKETING"

La gratuité à un prix !

2008

National audience; Cet article aborde la question des représentations de la gratuité par les publics des musées et des monuments nationaux français. Dans le domaine culturel et dans une perspective individuelle, ces représentations sont liées à celles du prix, de l'argent et du fait de payer. La gratuité est vue comme un prix : elle supprime le coût monétaire lié à la visite mais ne change rien aux autres coûts monétaires et non monétaires dont elle modifie cependant la perception. Elle annule ce que représente le fait de payer l'entrée : visa » d'entrée dans les musées et les monuments, distance créée entre le visiteur et ces lieux, formalisation de l'engagement du visiteur. Enfin, la grat…

Gratuité des musées et valeur perçue par les publics

2007

Analyser les comportements des français face à la gratuité et en particulier étudier la relation existant entre cette gratuité et d’une part la représentation que le public se fait des musées et d’autre part la valeur qu’il attribue dans ces conditions à son expérience de visite  : telles sont les principaux éléments de réflexion développés ici par les auteurs.

The migration–tourism nexus in the EU28

2020

This study explores the nexus between tourism and migration on an intra-European scale over the period 2000–2015. Complex-network analysis and gravity models were the investigation methods preferred. For each year under study, we built two country-to-country networks to map and reveal the connections between states as shaped by migration stocks and tourism flows, respectively. Then, the main determinants of the correlation patterns between the two networks were investigated by several econometric analysis. Results point to a quite similar topological structure for the tourism and migration networks as well as to a significant and reciprocal direct influence between tourism and migration mo…

Behind the curtain of international diversification: An agency theory perspective

2018

This paper dissects the antecedents of international diversification through the lens of the agency cost of free cash flow arguments. It explores whether the partial convergence of interests among managers, majority shareholders, and minority shareholders affects a firm's choice to diversify internationally. Using a sample panel of 60 Italian firms evaluated longitudinally from 2004 to 2014, the study tests whether a firm's international diversification is affected by its free cash flow (as the ultimate source of managerial discretion) and debt (as the main constraint to managerial discretion), especially in firm contexts that exacerbate agency problems. We find that the effects on internat…

Digitization of the communication and its implications for marketing

2014

Humanities and Social Sciences. Latvia: Vol. 26, N 2 (Autumn-Winter 2018)  

2018

In Which Type of Healthcare Do Patients Show Greater Loyalty? (Public Sector Management vs. Public-Private Partnership)

2018

Introduction: The present study analyses the patients behavior in a setting with different management types: public sector management and public-private partnership. More specifically, the objective is to establish in which healthcare type (hospitalization, ambulatory surgery, emergencies, outpatients consultation) do the patients show a loyal behavior when they are in different management scenarios. Material and methods: A descriptive analysis based on secondary data collected from an internal database of the Conselleria de Sanidad of the Valencian Community in Spain, a scenario with two different healthcare management types (public sector management and public-private partnership) was con…

Sekcijas "Latvijas uzņēmumu konkurētspēja ārējos tirgos (EKOSOC VPP 5.2.1)" Ekonomikas un vadības fakultātē (19. februāris, 2016): Referātu tēzes

2016

How the unbanked cope with financial exclusion: Evidence from Pakistan

2016

This article investigates both the coping strategies employed by low-income unbanked consumers in Pakistan and the consequences of those strategies. Qualitative data were gathered from low-income unbanked consumers through in-depth interviews. The findings suggest that unbanked consumers utilize their respective social networks and various market and personal resources to cope with financial exclusion. The utilization of social network resources to cope with financial exclusion typically enabled participants to fulfill their obligations in a positive manner and enhanced solidarity and trust among group members, whereas the use of market and personal resources tended to produce more negative…

Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā.

2021

Bakalaura darba nosaukums ir “Iekšējā mārketinga pilnveidošanas iespējas apaļkoku tirdzniecības uzņēmumā". Bakalaura darba mērķis ir balstoties uz teorijas atziņām par iekšējo mārketingu un darbinieku motivāciju ietekmējošiem faktoriem, kā arī uz darbinieku aptaujas rezultātiem un intervijā sniegto informāciju, izpētīt apaļkoku tirdzniecības uzņēmuma iekšējo mārketingu un darbinieku motivācijas sistēmu, atklāt nepilnības, sniegt priekšlikumus konstatēto nepilnību novēršanai un iekšējā mārketinga sistēmas uzlabošanai. Šo mērķi darba autore sasniegs, aplūkojot dažādu autoru teorētisko pamatojumu par iekšējo mārketingu uzņēmumā, kā arī veicot darbinieku aptauju, rezultātā izdarot secinājumus u…