Search results for " MARKETING"
showing 10 items of 1527 documents
An Approach to Measuring Perceived Quality of Life in the City Through a Formative Multidimensional Perspective
2016
Cities compete to attract multinational companies, more tourism flows and to improve the quality of life of citizens. From a public service orientation, perceived quality of life should become a strategic input. In the last decades, scientists offered several alternative approaches to defining and measuring quality of life: social indicators, subjective measures and economic indices all with their strengths and weaknesses. This chapter conceptualizes and operationalizes perceived quality of life in the city from the perspective of its residents, proposing and validating a new measure with six dimensions through a formative index. The conceptual model and the hypotheses are tested using Part…
Stretching the value-satisfaction-loyalty chain by adding value dimensions and cognitive and affective satisfactions
2016
Purpose– Consensus on how value dimensions are drivers of overall perceived value is a widespread reality in consumer behaviour literature. But scanty research has been done on which of these value dimensions best predict customer loyalty. The purpose of this paper is to propose a causal model that examines how PERVAL dimensions of value affect customers’ loyalty, through both cognitive and affective satisfaction.Design/methodology/approach– The model is tested on a sample of 820 Spanish retail customers and the findings suggest that product quality and value for money (cognitive) impact customer loyalty through emotional and social value (affective), with significant direct and indirect ef…
Ways to Promoting Rural, Cultural and Gastronomical Tourism in Mărginimea Sibiului
2016
In 2009, the touristic potential of Marginimea Sibiului is recognised both nationally and internationally for its unique ethnographic, cultural, architectural and historical heritage and it has also won the Golden Apple Award of World Federation of Travel Journalists and Writers. In 2015, this area with rich traditions won a price for promoting local gastronomy. Cheeses of Marginimea Sibiului are an important part of this region's culinary and cultural tradition, and its diversity comes from specific production techniques. The Sheep Cheese Route provides an excellent opportunity for discovering the pastoral world of Marginimea Sibiului, with its picturesque settlements and calm lifestyle. D…
Internal resources as tools to increase the global competition: the Italian wine industry case
2017
Purpose The purpose of this paper is twofold: first, it identifies distinct organizational models in a sample of small and medium enterprises operating in the Sicilian wine industry; and second, it identifies the key factors enabling a superior export success. Design/methodology/approach Internal resources were analyzed theoretically in order to achieve the aims of the study. Subsequently the empirical investigation was carried out administering a questionnaire to a sample of 102 wineries in Sicily, Italy. A cluster analysis was performed in order to group these firms into homogeneous categories. Findings The findings show that success in the international market is more common among winer…
Strategic agility explanations for managing franchising expansion during economic cycles
2017
Purpose This paper aims to demonstrate how franchising firms can manage system expansion by weathering the economic effects of a location (i.e. country-level economic cycles) by shifting their resources. Design/methodology/approach The authors use a comprehensive database of 151 US hybrid franchising organizations, including observations for the years between 2001 and 2008. Data analysis is conducted with count model panel data with a Poisson distribution. Findings The model reveals a curvilinear U-shaped relationship between location (i.e. economic cycles) and franchising expansion. Originality/value This study contributes to competitiveness literature by showing how franchising firms res…
Emotions in Wikipedia: the role of intended negative events in the expression of sadness and anger in online peer production
2018
ABSTRACTThe online encyclopaedia Wikipedia has strict guidelines for ensuring the objectivity of its content and unbiased language of its articles. Wikipedia also provides articles on negative even...
Excellent products or servitisation? Analysing retailers’ preference before and after a loyalty programme
2016
This paper compares two manufacturer strategies focused on their retailers: (i) product strategy and (ii) service process strategy (before, during, and after selling). Additionally, the role of time in the manufacturer–retailer relationship is measured, testing the relevance of both strategies: before and after a loyalty programme. To this end, a sample of 51 international retailers who work with a furniture manufacturer throughout the time were contacted in two different periods of time: in 2009, before implementing a loyalty programme, and in 2012, after implementing a loyalty programme. Results probe the importance of the service strategy compared to product strategy to explain retailers…
Analyzing heterogeneity on the value, satisfaction, word-of-mouth relationship in retailing
2017
Purpose The literature recognizes the need to study differences in consumer behavior in highly competitive and dynamic markets. In this paper, the authors look at how the heterogeneous evaluation of retailing influences customer satisfaction and loyalty. The purpose of this paper is to analyze unobserved heterogeneity on customer value dimensions perceptions in retail establishments, and their potential effects on positive forms of behavioral outcomes considering customer satisfaction as a mediating variable. Design/methodology/approach On a sample of 820 retail customers, the authors apply a finite mixture structural equation modeling that analyzes unobserved heterogeneity simultaneously.…
Understanding technology diffusion in emerging markets
2019
PurposeThe purpose of this paper is to use the consumer-based discrepancy theory to examine consumers’ behavioral motivations for using mobile devices and the factors that influence the rapid diffusion of Chinese mobile devices in Nigeria.Design/methodology/approachData were collected using focus group interviews with samples cutting across users, technicians and experts from Port Harcourt, Nigeria’s industrial capital. This study conducted a thematic analysis of the data with NVivo Pro 11 for deductive coding.FindingsThe authors found that weak regulatory environment opened the Nigerian mobile market to the influx of mobile devices from Chinese local manufacturers. Though largely absent in…
Isle of the Dead
2018
This essay aims to explain the phenomenon and effect on tourism of the Balinese cemetery in the village of Trunyan, where the dead are not buried. It is a narrative enquiry combined with critical theory largely grounded in the scholarship of dark tourism and communication theory, coupled with content analysis of the online community's reviews from the TripAdvisor website. The study indicates that (1) connectedness to death suggests the existence of spirituality needed by people, at the same time indicating understanding of mortality; (2) social connections developed as a result of visiting Trunyan cemetery not only bring self-awareness and awareness of others, revolving around intrapersonal…