Search results for " Mark"
showing 10 items of 4118 documents
Evaluation of the impact of training effort in workers employability within the institutional Spanish training model
2011
Resumen tomado de la publicación Título, resumen y palabras clave en español e inglés Disponible la versión en inglés Se analiza la asociación entre cantidad de formación y empleabilidad mediante una investigación no experimental con dos grupos no equivalentes. Se considera que la operativización de la cantidad de formación proporciona un indicador próximo al esfuerzo formativo realizado. Así, se estudió la variable independiente esfuerzo formativo (número de cursos) y la dependiente, empleabilidad (indicadores de ocupación, enriquecimiento de actividad y desempeño). Los resultados muestran que la formación está asociada al enriquecimiento de la actividad, sobretodo si los trabajadores pert…
Society Versus Business Organization: The Strategic Role of Marketing
2006
This paper is intended to discuss the role of business organization within society, contributing to the theoretical and managerial understanding of this matter. Concepts of strategic marketing and societal marketing are presented and comparatively analysed. In addition, corporate positioning based on social responsibility is examined. The author believes that managers should accept the challenge of balancing the interests of society with those of organizations, trying to reach the best relationship between them.
Macro-social marketing as a government’s opportunity to make a positive influence on societal behaviour
2020
Governments work hard to make their district a better place to live, sometimes when society does not recognize what has been done and it indicates the real issue – information asymmetry. To improve information flow between government and society as well as active social change it is possible to use macro-social marketing. In a few cases, it is already happening but there are many more where it could be used by the government. Problem statement – there is information asymmetry between government and society, that reflects on the social development of the country on a macro-level. Aim – to investigate macro-social marketing and its ability to improve the communication flow between government …
From free health care to pricing in subsaharian Africa : rise and fall of the project "health for all"
1997
The idea o f the "health for all", that consists in insure to each the free access to health care and the equality on treating, has been found enough rapidly taken in defect by the catastrophic economic situation of countries of Africa to the South o f the Sahara. Faced with the impossibility to promote a free health policy for all, local governments and international organisations, such the WHO and the UNICEF, have proposed to make pay users for cares that they receive and to decentralize management of public health system so as to create the favorable environment to a market of health. This reform of health system in Subsaharan Africa, called the Bamako Initiative, is going to tempt to so…
Apple, Ibm e Microsoft in una guerra di segni
2009
L'obiettivo dell'articolo è esplorare come l'immagine contribuisce alla costruzione della brand identity di specifiche organizzazioni e come l'immagine può essere "risifignicata" dall'azione dei concorrenti in un mercato determinato. In particolare, l'articolo si studia la competizione tra tre brand, Ibm, Apple e Microsoft nel mercato dell'information tecnology. Il mio lavoro vuole essere una continuazione del saggio "la via del logo" pubblicato in "Identità visive" di Jean Marie Floch sulla competizione visiva tra Apple e Ibm. Gli strumenti utilizzati sono quelli della sociosemiotica, in particolare dell'analisi plastica e figurativa, lungo più di vent'anni di competizione a partire dal 19…
Nauczanie z Katedry Krzyża: "Boże mój, Boże mój, czemuś mnie opuścił?" (Mk 15,34), uniwersalną lekcją dla każdego cierpiącego
2006
Tipaton tammikuu : lehdistökirjoittelun sisällön analyysi viidestä sanomalehdestä vuosilta 2006-2011
2012
Suomalaisten alkoholin kulutus on lisääntynyt huomattavasti viimeisten vuosikymmenten aikana. Lisääntyneen kulutuksen myötä myös alkoholihaitat ovat kasvaneet. Tipaton tammikuu on viestintään perustuva, alkoholinkäytön hallintaan tähtäävä kampanja. Tutkimuksen tarkoituksena oli selvittää sanomalehtien antamaa kuvaa Tipattomasta tammikuusta; kuka sitä lehtiteksteissä määrittää ja miten Tipattoman tammikuun lehtikirjoittelu tukee sille asetettua tavoitetta, alkoholinkäytön omaehtoista hallintaa. Aineisto koostui vuosien 2006-2011 aikana kerätyistä, viiden sanomalehden Tipattomasta tammikuusta kertovista jutuista (n=235). Aineisto analysoitiin luokittelemalla ja käyttämällä sisällönanalyysia. …
Sport clubs' health promotion activities for the surrounging communities : a comparative case study of Columbus Blue Jackets, HJK and Sotkamon Jymy
2014
ABSTRACT The level of physical activity continues to decrease globally. Therefore it is important to explore new ways of promoting physical activity and healthy life style. Sport clubs are an excellent setting for physical activity and health related programs targeted for the surrounding community due to their visibility, popularity and image. They offer also companies a possibility to conduct their health related corporate social responsibility activities by supporting and cooperating with the club. Despite its importance there are not many studies related to the role of sport clubs as health promoters. The aim of this research is to explore what kind of health promotion activities sport c…
Social marketing : doing well by doing good? a look into organizations? marketing communication campaigns on social issues in Finland
2010
This study examined social marketing and related dimensions by looking at case campaigns of three Finnish organizations of the public, business and civic sector. Marketing on these sectors is about behavioral influence, but has diverse characteristics. The aims of the research were to clarify the multidimensional field of marketing applied to social issues, to find out the different dimensions, and to examine in which dimensions the case campaigns fit. Social marketing and related disciplines were studied as variants of marketing. A societal perspective and roles of mass media in creating social change were emphasized. The study could benefit the organizational communications and marketing …
Second-generation immigrants and factors that create challenges to enter Finnish labour market
2018
The aims of this study are to find out the most key factors that have negatively influenced second-generation immigrants with different foreign origins and ethnicities in their quest for job opportunities in the Finnish labour market. This study was done through qualitative research methods, which consisted of 15 second-generation immigrants, aged 18-35. These immigrants were divided into three main groups, which included European, Asian, and those of African backgrounds. This was to examine the role of ethnic aspects and to analyse the level of discrimination on different bases. The study was done through depth semi-structured face-to-face interviews. The questions which I asked the parti…