Search results for " Mark"

SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND

2016

Zbog rastuće globalne konkurencije među gradovima brending je od nedavno postao važan element gradskih strategija. Rad prikazuje kako dionici marke doživljavaju sportsku marku Jyväskyläe, grada srednje veličine u Finskoj. Autori su proveli dubinske intervjue s jedanaest gradskih dužnosnika i sportskih menadžera koji su utjecali na sportsku marku grada Jyväskyläe. Prema rezultatima istraživanja, ispitanici smatraju kako Jyväskylä ima snažan imidž grada sporta. On počiva na sportskom obrazovanju, sportskim događanjima, jakim sportskim klubovima i aktivnom građanstvu. Rezultati pokazuju da bi sport, a posebno sportska događanja, mogli biti ključan element u razvoju imidža marke grada Jyväskylä…

Impact of supplier-specific investments in inter-organisational information systems on strategic electronic coordination: the moderation effect of bu…

2018

Abstract This paper examines the factors which influence sharing of the strategic information (in other words, electronic coordination) in a buyer–supplier dyad. The antecedents of this coordination are examined rather well in the transaction cost economics (TCE) theory and resource-dependency theory (RDT), while the supply chain management perspective is contemplated. The mentioned frameworks are used in the analysis. However, the research focus is narrowed down to the exploration of the antecedents of information exchange conducted via inter-organisational information systems (IOS). The empirical analysis is based on 198 observations of Norwegian companies operating in different types of …

Effects of contextual variables on strategic investment decision-making styles: An empirical study from Pakistan.

2022

There is a gap in the literature of strategic investment decision making (SIDM) concerning the links between context variables, infrastructure and SIDM practices (or SIDM styles) in developing countries. This research aims to fill that gap. Survey data (N = 128) from the manufacturing companies listed on the Pakistan Stock Exchange was collected via an e-mailed questionnaire and visits to the companies. Data are analyzed with factor analysis and multiple regression analysis. The results reveal what we call four different SIDM styles (or emphases): managerial power-, financial analysis-, top management-, and strategy-based investing. These styles are considered to be novel perspectives on SI…

Diskursa iezīmētāji autora subjektīvās attieksmes paušanai

2018

Bakalaura darba tēma ir „Diskursa iezīmētāji autora subjektīvās attieksmes paušanai”. Izstrādājot darbu izvirzīti uzdevumi – apskatīt dažādu autoru rakstus par attiecīgi darbam nepieciešamajām teorijas tēmām; izstrādāt darba teorētisko pamatu, balstoties uz teorētiskās bāzes, apkopot diskursa iezīmētājus; analizēt iegūtos diskursa iezīmētājus un grupēt tos attiecīgās grupās pēc noteiktiem kritērijiem. Izstrādājot darbu padziļinātāk izprasti diskursa iezīmētāji, to funkcijas un izpausmes. Šī darba galvenie avoti, no kuriem ekscerpēti diskursa iezīmētāji, ir intervijas avīzēs un žurnālos – to struktūra ir jautājumu un atbilžu veidā –, un tāpat arī izmantoti avīžu un žurnālu raksti, kas ietver…

Koeteltavien markkinoiden teoria ja tietokonevarausjärjestelmät : miksi teorian oletukset eivät toteudu Yhdysvaltain sisäisessä reittilentoliikentees…

1997

Logistics and Supply Chain Management: An Overview

2019

Abstract The purpose of this paper is to identify and explore the content of Logistics and Supply Chain Management, and to find the connections and the differentials factors that are between the two areas. The study is based on literature review and wants to find the core subjects and the differentials between the two areas, in order to a better and comprehensive understanding of these topics.

Does supply chain quality integration guarantee ambidexterity? Contingency and configuration perspectives on their relationships

2020

While researchers have thoroughly investigated the impact of supply chain quality integration (SCQI) on competitive performance, they have paid less attention to its possible effects on a firm’s ca...

Clinical Behavior of Ceramic, Hybrid and Composite Onlays. A Systematic Review and Meta-Analysis

2020

A systematic review and meta-analysis was performed to analyze the survival of onlay restorations in the posterior region, their clinical behavior according to the material used (ceramic reinforced with lithium disilicate, conventional feldspathic ceramic or reinforced with leucite; hybrid materials and composite), possible complications, and the factors influencing restoration success. The systematic review was based on the preferred reporting items for systematic reviews and meta-analyses (PRISMA) statement, without publication date or language restrictions. An electronic search was made in the PubMed, Scopus, Embase, and Cochrane databases. After discarding duplicate publications and stu…

Clinical Behavior of Short Dental Implants: Systematic Review and Meta-Analysis

2020

Short implants are an increasingly common alternative to other surgical techniques in areas where bone availability is reduced. Despite the advantages they offer, a variety of biological repercussions have been described in the literature that can even lead to the loss of these. The aim of this systematic review and meta-analysis was to analyze the impact of the use of short implants on their survival and on peri-implant bone loss, evaluating the influence that length, diameter, and crown-to-implant ratio (C/I) have on these parameters. This systematic review was based on guidelines proposed by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). An electronic se…

ARGUMENTS FOR CSR-BASED SUSTAINABLE COMPETITIVENESS OF MULTINATIONALS IN EMERGING MARKETS (PART II)

2015

The (two parts of the) paper aims to bring into discussion the case of CSR-based sustainable competitiveness of multinationals in emerging market economies, through an interdisciplinary approach (international business and strategic management) applied to a multilevel analysis (country and company). The main conclusion of the paper is that, despite the circumstances that nowadays characterize international business in general and the emerging market economies in particular, such a transformation in business models is not only desirable, but mandatory. Key arguments in favor of this assumption are found (both theoretically and empirically) at global/general level and, as well, at the emergin…