Search results for " Marketing."
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Influencia de la percepción multisensorial en la experiencia, satisfacción y felicidad del consumidor de música en vivo. Efecto moderador de la disca…
2023
La presente tesis doctoral se centra, a lo largo de cinco capítulos, en analizar la relación de la percepción multisensorial y la experiencia del consumidor en el contexto de la música en vivo. Además, estudia el efecto de esta última en la satisfacción, la felicidad subjetiva y la intención de compra, para personas con y sin discapacidad. El primer capítulo describe, por una parte, el contexto de la música y, por otra, aborda cuestiones relativas a la discapacidad de los consumidores. En el segundo capítulo se afronta la revisión de la literatura sobre: percepción multisensorial y experiencia de consumo. El tercer capítulo presenta en primera instancia el objetivo general y los objetivos e…
Las estrategias del comercio especializado
2006
Este trabajo presenta una revisión y actualización de las estrategias empleadas por los minoristas especializados en su lucha competitiva con los minoristas generalistas. En un primer apartado se delimita el concepto de especialista, según la literatura académica, para pasar después a cuantificar su situación en España, en Europa y en Estados Unidos. A continuación se analiza la posición de los especialistas en los diferentes subsectores de actividad, para finalizar con una propuesta de las estrategias llevadas a cabo por los especialistas en España. This paper contains a review and update of the strategies used by specialized retailers to compete with their general counterparts. After defi…
Segmentación y comportamiento de lealtad de los pacientes: un análisis clúster en los departamentos de salud de la Comunidad Valenciana
2018
Resumen En un marco sanitario de fragmentación territorial y cohabitación de gestión pública con colaboración público-privada, tiene sentido analizar y clasificar los departamentos sanitarios, atendiendo a múltiples objetivos: conocer el comportamiento real de los pacientes cuando pueden elegir dónde ser atendidos, adaptar la cartera de servicios a las preferencias del paciente y organizar la asistencia sanitaria desde una óptica territorial, considerando si afecta el modelo de gestión. Se utilizan datos secundarios (más de dos millones) en la Comunidad Valenciana, con un análisis clúster del comportamiento de lealtad (captación, retención y deserción). Esta metodología permite la reagrupac…
Latest reforms in Finnish doctoral education in light of recent European developments
2017
Doctoral education as a policy field is an important link between educational, research and innovation policies. It is gaining importance in European and national policy discussions. Doctoral education policies are increasingly formulated at the supranational level, even though the European Commission does not possess formal competence in terms of authority over the educational policies. Consequently, policy steering is mostly performed at the national level. In this article, we examine Finnish doctoral education from the steering perspective in a European context. We describe the development and steering of Finnish doctoral education, as well as the current doctoral education policies and …
Language in globalized interactive business : adaptation versus standardization
2017
EXPLORING THE OBSTACLES OF LATVIAN FOOD COMPANIES EXPORT TO CHINA
2016
As we know, China is the biggest trader in the world. European Commission has revealed that China has become the European Union (EU)`s second largest trading partner behind the United States, and EU is China`s biggest trading partner. This situation just proves the necessity of making good partnership with China, which is especially needed for such a small country as Latvia. The main export fields for Latvia are wood, metal, electrical devices and minerals. As the population of China is growing very fast, leading to more than one billion people in 2016 (increased for more than 41 million in last six years), the food market is in need of more and more products. Of course, Chinese market may …
A taxonomy of dual career development environments in European countries
2020
Research question. The last decade has seen an increase in empirical research associated with dual careers in sport, with a particular focus on understanding and developing individual characteristics which are important to ensure success in sports and education or a vocation. More recent work has, however, also identified the importance of environmental factors in ensuring successful dual career outcomes. The aims of this study, therefore, are to: (a) identify and classify the different types of dual career development environments (DCDEs) and (b) provide outlines of the key features of the environments identified. Research methods. To achieve these aims, this study adopted the procedure of…
The use of mobile technology for online shopping and entertainment among older adults in Finland
2017
Older adults use mobile devices for online shopping as often as younger adults.Mobile-based entertainment use is most typical for younger male adults.Older female adults use mobile-based entertainment least frequently.Age, household structure and high education predict mobile-based online shopping.Mobile-based entertainment use is best predicted by age and gender. Older adults are becoming an important market segment for all internet-based services, but few studies to date have considered older adults as online shoppers and users of entertainment media. Utilising the concept of life course, this article investigates the use of mobile technologies for online shopping and entertainment among …
Encouraging energy conservation with ʻno hard feelingsʻ : a two-part analysis of communication between energy companies and Finnish households
2010
La face cachée de la co-création de valeur : l’exemple de l’architecture commerciale française
2019
L’innovation requiert une activité en réseau pour laquelle différents acteurs doivent s’associer. La conduite d’une enquête ethnographique au sein de l’architecture commerciale française souligne l’ambivalence du processus de coproduction. L’analyse identifie des sources de co-création et co-destruction, liées aux motivations des acteurs et à leurs interactions, et rend compte de leurs conséquences. Les détaillants sont invités à se (re)positionner comme des chefs de projet, garants de l’assignation des rôles et de l’arbitrage entre les fonctions créatives et techniques. Le développement de nouvelles plateformes de communication, susceptibles de pallier les biais d’interprétation entre acte…