Search results for " Marketing."
showing 10 items of 1502 documents
In vitro comparative study on the friction of stainless steel wires with and without Orthospeed (JAL 90458) on an inclined plane
2016
Background: During the treatment of orthodontics, in the mechanics of slide, there takes place friction, which they reduce the slide of the arch across bracket. Therefore, clinical there takes place an increase of the time of treatment. There are different the technologies that try to reduce this friction, as the self-ligating braces. The purpose of this study was to research the in vitro behavior of JAL 90458 as a buffering agent which reduces friction between brackets and stainless steel arch wires of different cross sections and sizes. Material and Methods: Three types of stainless steel wires with different cross sections and three types of ligatures were used with and without JAL 90458…
Novel Digital Technique to Quantify the Area and Volume of Cement Remaining and Enamel Removed after Fixed Multibracket Appliance Therapy Debonding: …
2020
The aim of this study was to construct a novel, repeatable, reproducible, and accurate measurement protocol for the area and volume of the remaining cement after removal of fixed multibracket appliances, the area and volume of remaining cement after cement removal, the area and volume of enamel removed after cement removal, and the volume of cement used to adhere fixed multibracket appliances. A total of 30 brackets were cemented and removed with over 30 extracted teeth embedded into three experimental models of epoxy resin. The models were scanned before and after bracket placement, bracket debonding, and polishing the remaining cement. The brackets were submitted to micro-computed tomogra…
Comptabilité à base d'activités (ABC) et activités informatiques : une contribution à l'amélioration des processus informatiques d'une banque
2010
The aim of the paper is to describe the Activity-based Costing and Management methods applied in France. For that purpose, we use a literature review and a case study. In a first time, we analyse the origins of the methods and their diffusion. Then we present the French situation. Finally, we propose a case study that takes place in a French bank. Our paper shows that the ABC and ABM methods are as developed in France as in the Anglo-Saxon countries and that the methods are strategically oriented.
Mārketinga pasākumi klientu piesaistei uzņēmumā “Wake Up".
2020
Bakalaura darba tēma “Mārketinga pasākumi klientu piesaistei uzņēmumā “Wake Up.” Aktīvās atpūtas pakalpojumu sniedzēju skaitam pieaugot, nepieciešamas strukturētas darbības, kas ved pie klientu piesaistīšanas konkrētajam uzņēmumam. Informācijas kanālu daudzveidības un sabiedrības paradumu dēļ, nepieciešams pielāgot uzņēmuma mārketinga darbību. Šī bakalaura darba mērķis ir izveidot praktiskus ieteikumus, kas veicinātu klientu piesaisti uzņēmumā “Wake Up”, balstoties uz mārketinga teorētiskās informācijas analīzi, autoru viedokļiem, konkurentu darbībām un veiktā pētījuma rezultātiem. Darbs sastāv no 3 nodaļām. Pirmajā no tām tiek aplūkoti teorētiskie aspekti mērķtirgus noteikšanā un, kā iespē…
Narratives of femininity as means of promotion : a case study on Dove's advertisement and audience responses
2017
Tutkielman tarkoituksena on selvittää, miten yritykset ja organisaatiot voivat hyödyntää kohderyhmiensä palautetta mainontansa kehittämisessä houkuttelevammaksi yleisöilleen. Sosiaalisen median nousun myötä myös yritysten ja asiakkaiden välinen suhde on murroksessa, kun yritysten sijaan potentiaalisilla asiakkailla on valta määritellä, millaista sisältöä he haluavat. Tutkielma on tapaustutkimus Doven Real Beauty -kampanjan kahdesta mainoksesta, #ChooseBeautiful ja #MyBeautyMySay. Tutkimuksessa tutkitaan, miten mainokset luovat narratiiveja naiseudesta hyödyntäen semioottisia ja diskursiivisia resursseja, ja miten näiden narratiivien avulla pyritään mainostamaan tuotetta ja brändiä. Lisäksi …
Perception of the Fair Social Distribution of Benefits and Costs of a Sports Event: An Analysis of the Mediating Effect between Perceived Impacts and…
2020
Residents&rsquo
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
2018
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…
Student agency analytics: learning analytics as a tool for analysing student agency in higher education
2020
This paper presents a novel approach and a method of learning analytics to study student agency in higher education. Agency is a concept that holistically depicts important constituents of intentional, purposeful, and meaningful learning. Within workplace learning research, agency is seen at the core of expertise. However, in the higher education field, agency is an empirically less studied phenomenon with also lacking coherent conceptual base. Furthermore, tools for students and teachers need to be developed to support learners in their agency construction. We study student agency as a multidimensional phenomenon centring on student-experienced resources of their agency. We call the analyt…
Mathematics and Art Connections Expressed in Artworks by South African Students
2022
In this chapter, we examine a collection of drawings, and paintings from South African students between the ages of 10 to 17, that provide fresh and original perceptions to some already known topics, but also several unexpected connections between mathematics and art. These works reference classic math-art connections such as: golden ratio, spirals, infinity, and geometric figures; they also contain several personal reflections, unique discoveries and references to ethnomathematical connections within the African cultural heritage. To introduce their pieces and themselves, students shared their own interpretations of their artworks. These commentaries make possible the identification of cog…