6533b825fe1ef96bd128344c
RESEARCH PRODUCT
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
Linda D. HollebeekVilma Luoma-ahoJana BowdenBirgit Andrine Apenes SolemJodie Conduitsubject
online brand communitiesverkkoyhteisöt05 social sciencesMedia studiessitoutuminenasiakasuskollisuusbränditConsumer engagementasiakkaatbrands0502 economics and businesssocial capital050211 marketingSociologyta518sitouttaminenta512sosiaalinen pääoma050203 business & managementSocial capitalconsumer engagementdescription
Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, and Birgit Andrine Apenes Solem
year | journal | country | edition | language |
---|---|---|---|---|
2018-04-27 |