Search results for " Marketing."
showing 10 items of 1502 documents
Emotionality, Reason, and Dark Tourism
2018
The present chapter questions to what extent visitors in dark sites are really interested for heritage issues or understanding the roots of moral disasters as the specialized literature suggests or simply are in quest of pleasure-maximization. This text is based on a criticism of the book Heritage that hurts authored by Joy Sather-Wagstaff. Far from any emotionality, dark tourism represents an ideological mechanism to reinforce the supremacy of liberal cultural values which are enrooted in late-capitalism. As the previous backdrop, to what extent tourists visiting these sites emulate (living as victims) or produce a genuine empathy with suffering is the main question goes unnoticed for soci…
Politics of Dark Tourism: The Case of Cromañón and ESMA, Buenos Aires, Argentina
2018
Tourism has been recently catalogued as a key global industry (Shaw et al. 1990; Buckley and Witt, 1990; Lee and Chang, 2008). The influx of visitors not only potentially revitalises cultural resources but also generates economic resources of specific destinations. Recently, even spaces of mass-death or disasters such as Ground Zero in New York (9/11 terrorist attack), the Tsunami on Sri Lanka, or Katrina Hurricane hitting New Orleans, USA, can be ‘recycled’ by adopting tourism policies that take death as a main attraction (Klein, 2007). Although this type of tourism has attracted criticism of post-Marxist sociologists, as the sign of sadist spectacle (Bloom 2000; Baudrillard 1996, 2006; Ko…
Virtual Dark Tourism
2018
This study looks at some primary points in the discourse of virtual dark tourism (VDT) formation. Derived from the spectrum of sound branding (SB), virtual reality (VR), coupled with augmented reality (AR), the case is used as a tool to support the claims of VDT. Findings suggest viewpoints for making death sites exclusive, and offer valuable clues to the design of VDT formation as an option to include death sites as market offerings of dark tourism. Guided by social constructionist research philosophy, coupled with semiology and compositional interpretation, the analysis offers valuable clues to position sites built around the narratives of death. Not only does it verify elements of unique…
Smoking ban in public places and myocardial infarction hospitalizations in high cardiovascular risk European country – insights from the Polish natio…
2019
Introduction Previous studies demonstrated a possible positive effect of a smoking ban in public places on cardiovascular outcomes. However, little is known about the influence of such regulations in Poland, a country with a high cardiovascular risk. Objectives We aimed to evaluate the association of hospitalization rates for acute myocardial infarction (AMI) in Poland before and after the introduction of the smoking ban in public places in November 2010. Patients and methods The Nationwide Acute Myocardial Infarction Database (AMI‑PL) was searched for the cases of AMI that occurred between 2009 and 2014. The analysis considered sex, age (20-64 years vs 65 years or older), and the place of …
The interaction between social media, knowledge management and service quality: A decision tree analysis
2020
The existing literature fails to identify to which extent the utilization of social media could be relevant for increasing the effectiveness of knowledge management, in respect to overall business operations. In order to shed some light on this area we define three goals. Firstly, we investigate to what extent the different activities of clients on social media (SM), are important to the processes of knowledge management (KM) in companies. Secondly, we examine to what extent KM functions can be relevant in attaining the quality of IT services. Thirdly, we analyze to what extent KM mediates between SM and the quality of IT services, that is, which client activities on SM should be formalised…
Applying data driven decision making to rank vocational and educational training programs with TOPSIS
2021
Abstract In this paper we present a multi-criteria classification of Vocational and Educational Programs in Extremadura (Spain) during the period 2009–2016. This ranking has been carried out through the integration into a complete database of the detailed information of individuals finishing such studies together with their labor data. The multicriteria method used is TOPSIS together with a new decision support method for assessing the influence of each criterion and its dependence on the weights assigned to them. This new method is based on a worst-best case scenario analysis and it is compared to a well known global sensitivity analysis technique based on the Pearson's correlation ratio.
Assembly support systems with Markov predictors
2020
In this paper, we analyse Markov prediction as a suitable model to suggest the next assembly step in the manufacturing process. The goal is a decision support system which can assist the workers in...
Untangling knowledge fields and knowledge dynamics within the decision-making process
2020
PurposeThe purpose of this paper is to analyse the influences of different types of knowledge and their inherent dynamics on the effectiveness of the decision-making (DM) process. Knowledge dynamics (KD) is envisioned through the lens of the knowledge fields theory while effective DM process is objectivised via organisational appreciation and reward, higher business performance, sustainable partnerships and managerial satisfaction with previous achievements.Design/methodology/approachA questionnaire-based survey was conducted with 275 middle managers from companies operating in the business consulting field. The conceptual and structural model was tested using the partial least squares stru…
Main components of the corporative image of cultural organizations
2016
[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. We investigate what particular attributes are better assessed by the public and which dimensions compose the corporate image of a cultural organization. Based on the literature review, we made an in-depth interview to the programming manager of a cultural organization and also a descriptive survey on its audience through a structured questionnaire.The results of the analyses show that the corporate image of the cultural organization under study is positive, although someattributescan be improv…
Marketing Sri Lanka as an International Tourist Destination
2007
Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance with this trend, the purpose of this thesis and research is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade, to investigate the proper use of marketing efforts, and to suggest guidelines for …