Search results for " Marketing."

Consumption values and mobile banking services : understanding the urban-rural dichotomy in a developing economy

2021

PurposeThis study develops a theoretical model of consumption values regarding the technology adoption of mobile banking (m-banking) services, with the financial service sector as the empirical context. This study aims to evaluate whether consumption values influence trust and intention. Furthermore, the authors explore how the consumer type (i.e. urban vs rural) differs in consumption values regarding adopting m-banking services.Design/methodology/approachThe data for this study were gathered from 246 responses collected from individuals living in a country with a developing market, using a survey instrument. The six study hypotheses were tested using partial least squares structural equat…

Tensions in Information System Artefacts: Explaining Land Information Systems’ Sub-optimal Impact in Indonesia

2017

Part 14: Current Issues; International audience; Despite the advancement of more integrated land information systems (LIS), conflicts and disputes over land in Indonesia remain. Our study seeks to explain this situation. Using an interpretive case study conducted in Eastern Indonesia and framed within the concepts of information system (IS) artefacts, we find that tensions within and between information, technology, and social artefacts help to explain the sub-optimal LIS impacts. Inconsistent information, unsuitable technology, and conflicting social arrangements are examples of such tensions. Unless the tensions are properly resolved, LIS use cannot fulfil its potential for more appropria…

Toward a Theory of Information Systems Security Behaviors of Organizational Employees: A Dialectical Process Perspective

2019

Practice-/policy-oriented abstract: Understanding why employees do or do not comply with information systems security (ISS) procedures is an imperative in today’s organizations whose futures often depend on how well they protect and harness information assets. We use a predominantly inductive approach to develop a theoretical understanding of how employees’ reasons for engaging to ISS behaviors (ISSBs) change over time, using ideas from dialectics as our scaffolding. Our dialectical view of this process suggests that explanations for engaging in different ISSBs change over time as individuals seek to balance contradictory demands. Furthermore, our view suggests that new experiences and ext…

Delphi study for the design and validation of a questionnaire about digital competences in higher education

2016

The study of digital competence remains an issue of interest for both the scientific community and the supranational political agenda. This study uses the Delphi method to validate the design of a questionnaire to determine the perceived importance of digital competence in higher education. The questionnaire was constructed from different framework documents in digital competence standards (NETS, ACLR, UNESCO). The triangulation of non-parametric techniques made it possible to consolidate the results obtained through the Delphi panel, the suitability of which was highlighted through the expert competence index (K). The resulting questionnaire emerges as a good tool for undertaking future na…

2021

Abstract The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…

The review of internet marketing use in Latvia's companies

2017

Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies. The survey was carried out with the assistance of telemarketing company (telephone interviews) among companies selected from Register of Enterprises LURSOFT. The analysis of survey results compared companies responses depending on the company size and turnover changes during the last three years. Various statistical indicators were used for this a…

Marketing automation supporting sales

2016

The past couple of decades has been a time of major changes in marketing. Digitalization has become a permanent part of marketing and at the same time enabled efficient collection of data. Personalization and customization of content are playing a crucial role in marketing when new customers are acquired. This has also created a need for automation to facilitate the distribution of targeted content. As a result of successful marketing automation more information of the customers is gathered and at the same time, the work of sales force will be facilitated due to a larger amount of information. Marketing automation is used to support sales in modern companies, and specialized companies are a…

ONLINE RECOMMENDATION SYSTEMS’ USAGE BY COMPANIES IN BALTIC COUNTRIES

2017

Global retailers are using sophisticated online recommendation systems (ORS) which enhance customers' loyalty towards the specific site. Online markets in Baltic countries are growing fast, but Baltic e-commerce sites are not using a wide enough range of eWOM tools. The aim of this paper is – to evaluate how eWOM through ORS is perceived and used by digital marketing specialists and e-commerce players in the Baltics. Research methods used were: literature analysis on ORS’s influence on consumer purchase decisions, and an expert survey and monitoring study. The research results revealed major barriers for advanced ORS usage in the Baltics, as they discovered a gap between experts' opinion an…

Hands On: incorporación de data sprints y digital methods en la docencia de marketing digital

2022

Este artículo recopila la experiencia acumulada durante 9 años en el diseño y ejecución de data sprints en el marco del Máster en Comunicación y Marketing Digital de la Universitat Autònoma de Barcelona. Con más de 90 proyectos distintos a sus espaldas, estas jornadas han sido un punto de encuentro para profesionales, académicos y estudiantes, posibilitando el intercambio de conocimiento y la transferencia de técnicas entre métodos de investigación del ámbito académico con la investigación aplicada al marketing digital. Al mismo tiempo, el formato data sprint facilita el conocimiento práctico y la adquisición de competencias comunicativas, organizativas y el proceso de resolución de problem…

Past, ongoing, and future debate on the interplay between internationalization and digitalization

2020

AbstractThe interplay between internationalization and digitalization (IDI) is a relatively young research domain that is finding its way into numerous academic journals, which motivates us to systematically portray the proceedings and evolutions of this interplay over time, analyze its methodological and theoretical background and, more importantly, provide insights to guide future research on these phenomena. Combining qualitative and quantitative approaches, we analyze 68 peer-reviewed international business and management papers to explore the structure of knowledge production and identify the emerging trends. Our research reveals four key stages of the debate: (a) how IDI influencesint…