Search results for " Marketing."
showing 10 items of 1502 documents
Tourism Development in Riga: Resident Attitudes Toward Tourism
2017
This study analyses tourism development in Riga, the capital of Latvia. Riga is a tourist destination that was relatively unknown during the Soviet regime and is now becoming a popular international destination. The study reveals key tourism development trends as well as those features of the city that have highlighted the impact of the global economic crisis and the recovery since the country regained its independence. The goal of this research was to analyse the attitudes of local residents towards tourism including their perception of the impact of tourism in terms of how it has developed. In addition to drawing conclusions from collected data, this study has compared current results to …
Immigrants in Society
2019
This article deals with the problems which are arising in the process of adaptation of immigrants to educational spaces in Ukraine and Latvia upon their arrival in the country of settlement. Among these problems are the differences in educational systems of the output and input countries, difficulties in mastering languages of a learning process in the countries, overcoming misunderstanding in intercultural communication within and outside of schools, unpreparedness of teachers and trainers to face and to solve challenges that are generating by immigrants and the host societies. The discussion is based on the preliminary results obtained during the implementation of the joint Ukrainian-Latv…
ICT-driven disruptive innovation nurtures un-captured GDP : Harnessing women's potential as untapped resources
2017
The harnessing of untapped resources has become essential for inclusive growth in digital economies particularly as developed economies continue to age demographically. The harnessing of women's potential is an urgent subject in this context, and successive initiatives have been flourishing in many countries. However, given the institutional complexity of the issue, as well as considerable variety across nations, uniformed non-systematic approaches are hardly satisfactory in achieving a timely solution. Against this back drop, this paper analyzed a new information communication technology (ICT)-driven disruptive innovation that may nurture un-captured GDP by harnessing untapped resources su…
Efectos de la crisis económica sobre el emprendimiento en empresas de economía social en España: un análisis espacial
2017
En los últimos años, la desfavorable evolución de la coyuntura económica ha provocado intensos cambios estructurales y espaciales en la creación de empresas que cuestionan la validez de algunos supuestos básicos sobre dinámica emprendedora y desarrollo territorial. Por ello, el objetivo de este trabajo es analizar la existencia de patrones espaciales de creación de empresas de economía social en España y estudiar su evolución temporal durante dos etapas de intensos cambios: una de crecimiento (2002-2007) y otra de profunda crisis generalizada (2008-2013). A partir de la definición de un índice de agrupación de empresas de economía social aplicamos técnicas estadísticas basadas en econometrí…
Successful turnarounds in bankrupt firms? Assessing retrenchment in the most severe form of crisis
2019
During economic downturns, firms file for bankruptcy in an effort to attempt a “turnaround.” The objective of this study is to assess the effectiveness of retrenchment strategies in the context of bankruptcy, as the most severe form of crisis. We conducted a longitudinal analysis of a sample of 868 bankrupt Spanish firms during the period 2004–2017. The empirical results show that stakeholder support and deep cost retrenchment increase the likelihood of survival and performance recovery, while aggressive layoffs are detrimental for turning bankrupt firms around. Surprisingly, intense asset retrenchment had no significant effects on firm survival and also pushed performance downward. The fi…
How can the management of fitness centres be improved through corporate image and brand image?
2022
The aim of this research is to test the role of corporate image in predicting credibility, trust, and brand recognition. In addition, it is intended to verify whether these variables can explain the atti- tudes and future intentions of fitness centre users to better understand their behaviour. Through an online survey, the opin- ions of 325 fitness centre users were collected regarding the pre- viously mentioned variables. A structural equation model was made by means of EQS 6.4 to confirm, first, the reliability of the scales used and subsequently test the different relationships between variables. The results show the importance of corporate image as a starting point to explain future int…
Complexity in project co-creation of knowledge for innovation
2020
The European Union (EU) promotes collaboration across functions and borders in its funded innovation projects, which are seen as complex collaboration to co-create knowledge. This requires the engagement of multiple stakeholders throughout the duration of the project. To probe complexity in EU-funded innovation projects the research question is: How does complexity affect the co-creation of knowledge in innovation projects, according to project participants? The data for this study was collected from project experts in the form of short narratives, using a questionnaire based on the elements of complexity of Mitleton-Kelly (2003). The results indicate that complexity characterises the co-cr…
The determinants of social sustainability in work integration social enterprises: the effect of entrepreneurship
2021
Work integration social enterprises (WISEs) exist to fight poverty and social exclusion. They offer support and guidance to those at risk of exclusion to help these individuals join the labour market. This study examines the relationship between social enterprises (specifically, work integration social enterprises) and their social impact, considered here in the form of social sustainability. This article presents the results of empirical analysis of 62 Spanish work integration social enterprises using fuzzy-set qualitative comparative analysis. The article focuses on the entrepreneurial characteristics of the companies’ founders and managers as drivers of social value creation. Specificall…
An upper echelons perspective on information technology business value
2017
This paper argues that information technology (IT) outcomes are more valuable to companies when their top management team (TMT) moves from flirting with IT to marriage. Previous research has demonstrated an association between top management support (TMS) and IT value. We extend the concept of TMS with the imbrication metaphor to define the construct of TMT-IT imbrication, which allows us to account for a tighter and continuous entwining of the TMT and IT to create IT value. Our definition of the TMT-IT imbrication construct embraces four dimensions: involvement, participation, attention, and use. In addition, with the support of upper echelons (UE) theory, we explore certain managerial tra…
Knowledge assets for internationalization strategy proposal
2021
[EN] Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to apply a process to a different field. Considering that internationalization resembles entrepreneurship, because of uncertainty and risk in a new market where the value proposition should be validated, the Lean Start-up philosophy will serve as a theoretical framework in which to operate. The study of international challenges of cybersecurity c…