6533b86efe1ef96bd12cbe4e
RESEARCH PRODUCT
Knowledge assets for internationalization strategy proposal
Daniel Palacios-marquésDolores GarzónMaria Orero-blatsubject
Economics and EconometricsEntrepreneurshipCybersecurityProcess (engineering)Field (computer science)Management of Technology and InnovationReturn on investment0502 economics and businessddc:650AZ20-999InternationalizationConfidentialityBusiness and International ManagementInnovationIndustrial organizationMarketingO31H1-99Value proposition05 social sciencesLean start-upSocial sciences (General)CiberseguridadInternationalizationComputingMilieux_MANAGEMENTOFCOMPUTINGANDINFORMATIONSYSTEMSInnovaciónM160InternacionalizaciónORGANIZACION DE EMPRESAS050211 marketingProfitability indexHistory of scholarship and learning. The humanitiesBusiness050203 business & managementdescription
[EN] Lack of trust, lack of references and the confidential nature of cybersecurity projects make internationalization in companies from the cybersecurity sector a great challenge. The development of lean methodologies over recent years has presented a method to reduce time and effort, measure performance in each step and pivot when it is necessary to apply a process to a different field. Considering that internationalization resembles entrepreneurship, because of uncertainty and risk in a new market where the value proposition should be validated, the Lean Start-up philosophy will serve as a theoretical framework in which to operate. The study of international challenges of cybersecurity companies and elaboration of an 'eight-step' internationalization mechanism based on Lean Start-up methodology will imply a cost-effective solution for cybersecurity enterprises that want to achieve profitability and higher return on investment in internationalization.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-10-01 |