Search results for " Marketing."
showing 10 items of 1502 documents
Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship
2020
Literature points out that the effect of sustainable entrepreneurship on firm performance may be contingent on internal factors, such as top manager characteristics. This paper proposes that the gender of a firm&rsquo
Rôle des institutions de microfinance dans le financement de l’entrepreneuriat féminin
2020
Microfinance Institutions (MFIs) are responsible for lending money to people who do not have sufficient collateral to access the formal banking system. These organizations participate in the development of entrepreneurship by funding women's projects. Several actors, who intervene around this contractual relationship between MFIs and women, may follow different objectives and interests, which can be a source of inefficiency. This contribution examines the determinants of the credit supply of MFIs intended for female entrepreneurship in the 8 countries of the West African Economic and Monetary Union (UEMOA). Our results show that if the volume of subsidies, equity and indebtedness of MFIs ha…
Banks Digitalization - A Challenge for the Romanian Banking Sector
2019
Abstract The banking system has undergone several transformations since its beginning up to now, some as a result of adapting to customers’ requirements that have become increasingly sophisticated, and others as a result of the economic and political contexts that have passed, which again – have required its adaptation. Regardless of the situation, the banks have undergone a large digitization process, a process that is now in progress and which in the coming years can cause a significant change in the banking we knew about 10-15 years ago. Through this paper, I propose to analyse the situation of the banking system in terms of adapting to these challenges, at the level of Romania, in the c…
Credit Risk Versus Performance in the Romanian Banking System
2017
Abstract The Romanian banking sector, predominantly governed by the capital of foreign banks, is, as well as other international banking sectors, under the sign of the necessary balance that should exist between risk and performance. This is a result of banks trying to take risks that they can control, given that they need to generate financial results that are satisfactory for all categories of bank creditors, namely shareholders, depositors and other lenders. In this paper, I wanted to analyze the risk situation assumed by the main banks in the system versus the performance gained in recent years. This article is part of a wider research, so I will refer only to the main risk assumed by a…
Digital Transformation of Centru Region – Romania. Needs Assessment
2020
Abstract Competitiveness represents a never-ending moving target for any institution/entity, no matter the level of analysis (micro - companies /public administrations, mezzo - industries / national regions, or macro - countries / world regions); but its determinants (or key success factors) are changing, as ages go by, asking for continuous watch and strategic flexibility. With digital technology nowadays disrupting (almost) every aspect of human life, while framing a new age - of digitalization being both a source of competitiveness (for the industry leaders - whatever the “industry” might be), and (just) a prerequisite for survival (or doing business) for almost everyone else, the Europe…
The Role of Cohesion Policy in the Development of Romania
2019
Abstract Cohesion is a common European value. The E.U.’s cohesion policy is and will remain an essential financing instrument for various multiannual development programs, for both member states and regions. This policy contributes to the development of the European Union, by reducing disparities between regions, generating jobs and increasing GDP per capita. The current paper aims to highlight several accomplishments and failings of the current cohesion policy, with a particular focus on post-2007 Romania, as well as taking a look at the future policy, envisioned for 2021 - 2027. The cohesion fund is making investments in areas such as digital infrastructure, innovation, combating climate …
The Consumer of University Educational Services – A Central Element of Educational Marketing
2019
Abstract The marketing of educational services has become both a priority and a challenge, taking into account the technological changes that have arisen from the aspect of the tools and teaching methods used, as well as from the point of view of the requirements on the market manifested by the bearers of labor demand and supply. In addition, the opening and internationalization of these services has led to an increase in competition in this area, which forces universities to attach greater importance to educational marketing activities. From the point of view of the study of the behavior of the consumer of university educational services, the approach is even more challenging as the offer …
Considerations Regarding the Relevance of Direct Foreign Investments in the Global Economy
2019
Abstract It is well known that the current business world, and also the investments, today are based on the global markets expansion. Contemporary reality shows us the image of a world which is irreversibly evolving towards the businesses globalization and the companies’ internationalization. The internal markets often become overcrowded, and the companies access more profoundly the global marketplace, which not only provides a place for all competitors, but also represents a source of new advantages for all. In the context of globalization the investment activity has gained new dimensions, becoming a global one, with serious implications, which manifest itself over the national economies a…
CEOs’ Joy of Working for the Family Firm: The Role of Psychological Ownership and Stewardship Behavior
2021
Abstract In this article, we examine the factors which lead to CEOs’ joy of working for the family firm, as it is expected to contribute to their willingness to invest in its perpetuation and success. We focus on three such factors: CEOs’ collective psychological ownership, their individual psychological ownership, and CEOs’ stewardship behavior. We find that on the one hand, the relationship between CEOs’ collective psychological ownership and their joy of working for the family business is mediated by their stewardship behavior, and on the other hand, stewardship behavior mediates the relationship between CEOs’ individual psychological ownership and their joy of work. We make valuable con…
Entrepreneurship of an institutional field: the emergence of coworking spaces for digital business model
2020
AbstractCoworking spaces have been proliferating world-wide in urban and rural areas while facilitating entrepreneurship and new, especially digital business models. Our research analyzes the worldwide expansion by drawing upon mechanisms from institutional theory. We argue that the sense of community, emotional activation, the local communities together with the digital linkages and the open office allowed coworking spaces to evolve as a real space for entrepreneurship. The common lifestyle and the high digital identity of the users further explain the emergence of this entrepreneurship field that shows high convergent forms of coworking spaces. The key divergence comes with different owne…