Search results for " Marketing."
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Solving Strategic Paradoxes through Organizational Ambidexterity - A Foray into the Literature -
2016
Abstract In a world of unprecedented (diachronic and synchronic) complexities like ours, firms are forced to deal with an increasing number of organizational paradoxes that challenge their strategic choices. Under these circumstances, ambidexterity could become a (dynamic) core competence for firms, making the ambidextrous organization an imperative for businesses more than ever before. The paper aims to explore, based on an integrative approach, the most relevant literature on the interdependencies between the two topics (strategic paradoxes and organizational ambidexterity), in order to identify the most important thesis, arguments and solutions that support the ambidextrous organization,…
Entrepreneurial Metaphors and Concepts: An Exploratory Study
1999
IN THE PAST RESEARCH THERE HAS BEEN continued controversy over the definition of entrepreneurship and the identification of entrepreneur. By combining the ideas of entrepreneurship and linguistics, this paper takes a new approach to examining the definitions. An exploratory analysis of entrepreneurial metaphors and concepts is conducted to achieve this goal. In a quantitative analysis of entrepreneurial concepts respondents defined the terms 'entrepreneur' and 'entrepreneurship' with suggested conceptual equivalents. In an analysis of metaphor, informants formed metaphoricalexpressions of entrepreneurship. The sample consisted of 751 respondents from Finland, Sweden, Norway, Ireland, Canad…
Some Insights on the World’s Most Innovative Companies and their Defining Characteristics
2019
Abstract As time went by, innovations have not only accompanied, but also shaped the evolution of humankind, while being its loyal source of progress; and they have played the same leading role at organizational (firm/company) level – although, if moving beyond the cumulative (global) outputs, a thorough (unit based) analysis would reveal that (the same) innovations have always distinguished between first movers and followers, innovators and imitators, winners and losers. Thus, the most innovative companies have had the opportunity of capitalizing on their realized innovation potential as industry innovation leaders, while the other companies have had to search for other types of strategic …
Business Sustainable Competitiveness a Synergistic, Long-Run Approach of a Company's Resources and Results
2018
Abstract Business sustainable competitiveness is a very complex concept. This complexity generates a variety of possibilities to define, to measure and to test it. The purpose of the paper is to develop the concept of businessness (for business sustainable competitiveness) by leveraging productivity, profitability, effectiveness and sustainability, at firm level. The interrelations between them, in terms of revenues per employee, return on assets, total assets turnover and Dow Jones Sustainability Index, were integrated into models/functions in order to develop, test and apply businessness. The article is about proposing functions (by using multiple discriminant analysis) in order to measur…
Innovativeness and Family-Firm Performance: The Moderating Effect of Family Commitment
2016
The positive relationship between innovativeness and firm performance is well established and applies equally to all businesses, including family firms. However, little is yet known about how the unique characteristics of family firms influence this relationship. Drawing upon the resource-based view (RBV) of the firm, this study explains how the interplay between innovativeness as a firm-specific resource and family commitment as a family-specific resource affects performance. The analysis of longitudinal survey data collected from Finnish family firms demonstrates a curvilinear (U-shaped) moderating effect of the owner family’s commitment to the firm, in that the impact of innovativeness o…
Drivers of Firm Performance: Exploring Quantitative and Qualitative Approaches
2017
Abstract The main purpose of this paper is to identify the drivers of firm performance by exploring both quantitative indicators - based on accounting profitability, shareholder value and economic value – and qualitative approach – based on balanced scorecard and triple bottom line. A literature review will be provided in order to obtain an optimum mix of quantitative and qualitative drivers for firm performance, on one hand, and a case study will be conducted for emphasizing the importance of both approaches, on the other hand.
Ambidexterity – A New Paradigm for Organizations Facing Complexity
2019
Abstract Complexity is rapidly and inexorably leading the global economy towards new configurations and new dynamics; within this (ever fluid and unstable) framework, the strategic dualities that govern organizations and shape their strategic choices are not only multiplying but also interacting and generating unprecedented challenges: new pairs of (apparent) paradoxes occur, sophisticated interdependencies take place amongst them, and therefore new approaches in search for strategic solutions are imperatively asked. Against this background, the main goal of the paper is to suggest a paradigm of organizational ambidexterity – which gradually integrates various angles and valences into parti…
Measuring Brand Value: The Case of Romanian Public Traded Companies
2018
Abstract Today most of the world's products benefit from a huge success because of a big brand. If in the past this was the case for the luxury industry where the power of branding it's reaching the consumer in the most impactful way. First by the mystery surrounding the brand, then by keeping the consumer as loyal as possible, the result being huge revenues for this brands, for, eg. LVMH, the largest group by revenue. But things are no longer the same, today the power of branding and huge revenues moved to another industry flourished, tech industry, where companies like Apple, Google, Facebook, Amazon, dominate their sectors benefiting from a strong brand name.
CEO gender and SMEs innovativeness: evidence for Spanish businesses
2021
AbstractThis paper analyses the role of gender of the chief executive officer (CEO) on the propensity to introduce innovations using a sample of 1405 Spanish small- and medium-sized enterprises (SMEs). We examine whether there are significant differences between female- and male-led businesses in terms of their propensity to innovate, and whether these differences may be explained by factors related to the attributes of the CEO concerning risk tolerance, self-confidence, education level and cooperative behaviour. In particular, this study tests if the linkages between these managerial attributes and the propensity to innovate are influenced by the gender of the CEO. Using a multivariate pro…
Franchise fairs: A relevant signal in franchise choice in social activity
2016
Potential franchisees encounter difficulties in gaining knowledge about a franchise before embarking on their first start-up venture. For this reason, it is necessary to research which information signals help potential franchisees choose the franchise chains with which they wish to enter into business. Working within the framework of signaling theory, this study's aim is to analyze the relationship between franchise choice and brand, price and participation in franchise fairs. The dynamic signaling model deployed to achieve the study's aim draws on panel data methodology. This methodology allows us to analyze franchise chains over the period in which their parent franchises were using sign…