Search results for " ORIENTATION"
showing 10 items of 446 documents
The customer complaining behavior : why customers do not complain
2017
The field of the marketing has been under change since services gained attention under 1970s. The customer behavior and the relationship marketing gained it focus in the 1990s. At the same time, the need for understanding the customer complaining be-havior was noticed being vital for service management. This research is a response for the Tronvoll’s (2012) call for better understanding the customer complaining behavior. Especially, he called for investigation of what makes the customers act and behave in certain way. The intention of this study was to explore triggers, inhibits and motivators, which affect to the complaining behavior and explore the customer complaining behavior. The theore…
EFFECTS OF CUSTOMER KNOWLEDGE MANAGEMENT AND CUSTOMER ORIENTATION ON INNOVATION CAPACITY AND MARKETING RESULTS IN SMEs: THE MEDIATING ROLE OF INNOVAT…
2018
Managing customer knowledge is a key of source for SMEs. The principal aim of this paper is to provide empirical evidence on the direct effects of two specific strategic resources: customer orientation and customer knowledge management (CKM), on innovation capacity and marketing results in SMEs. The study also examines the role of innovation orientation as a mediator between customer orientation and CKM. For this purpose, a structural model was proposed and tested through an empirical investigation with variance-based structural equation modeling (PLS) using a sample made up of 210 Spanish SMEs. The findings highlight the relevance of CKM and customer orientation as important strategic res…
Customer Orientation in Logistics as a Factor Influencing Business Competitive Advantage Creation
2017
Firms are constantly looking for the ways and solutions leading to business competitive advantage creation. One of the most effective and efficient solutions of getting and maintaining sustained, long-term competitive advantage by a firm is to implement customer orientation in business management. First of all, customer orientation - perceived as a key component of market orientation - facilitates identification and fulfilment of a customer’s needs and wants. In the recent years, apart from important place and role within the marketing concept, customer orientation has been more and more frequently taken into consideration in the logistics concept. The implementation of customer orientation…
Faking personality profiles on a standard personality inventory
2009
Abstract A study is reported which investigates the fakeability of personality profiles as measured by a standard personality inventory, the Freiburger Personlichkeitsinventar (FPI). Unlike previous studies investigating laypersons' ability to fake a global good or bad impression, the present study examined individuals' ability to fake a specific personality profile. Four groups of subjects were instructed to fake their FPI scores so as to present themselves as high vs low scorers on the “social orientation” dimension or high vs low scorers on the “achievement orientation” dimension. The results clearly demonstrate that subjects are successful in manipulating their scores on the critical di…
INDIVIDUAL FUTURE ORIENTATION AND DEMOGRAPHIC FACTORS PREDICTING LIFE SATISFACTION
2017
This study explored a model of prediction of life satisfaction by individual future orientation (FO) and demographic factors. Individual views of the future and goals are closely associated with well-being. Theories of FO represent different approaches to its conceptualization. Following Seginer (2009), this study presents a combination of motivational, cognitive, and behavioral components of FO. Participants were 130 females and 75 males from 18 to 49. A new measure of individual FO (the Individual Future Orientation Scale, IFOS) and the Satisfaction With Life Scale (Diener, Emmons, Larsen, & Griffin, 1985) were used for the assessment. The results of structural equation modeling demon…
2D:4D in Men Is Related to Aggressive Dominance but Not to Sociable Dominance
2012
It has been shown that a smaller ratio between the length of the second and fourth digit (2D:4D) is an indicator of the exposure to prenatal testosterone (T). This study measured the 2D:4D of men and assessed dominance as a personality trait to investigate indirectly if the exposure to prenatal T is related to a dominant personality later in life. Results showed that men had a more aggressive dominant personality when having a more masculine (lower) 2D:4D, while there was no relationship between sociable dominance and 2D:4D. Findings from this study indicate that it is important to distinguish different forms of dominance since other studies failed to find relationships between dominance an…
Korkeakouludiplomi : kokeiluhankkeen seuranta- ja arviointitutkimuksen väliraportti
2015
Korkeakouludiplomi on opetus- ja kulttuuriministeriön käynnistämä koulutuskokeilu, jonka tarkoituksena on selvittää nykyisiä korkeakoulututkintoja suppeampien koulutusten käyttökelpoisuutta työelämän ja opiskelijoiden kannalta. Korkeakouludiplomikoulutus alkoi syksyllä 2014 pilottihankkeena Jyväskylän ammattikorkeakoulussa ainoana korkeakouluna Suomessa. Tämä julkaisu on väliraportti kokeilun seuranta- ja arviointitutkimuksesta. Siinä kerrotaan opiskelijavalinnasta, koulutuksen organisoinnista, opetussisällöistä ja pedagogista ratkaisuista sekä havainnoista koulutuksen alkuvaiheessa. Raportti perustuu koulutuksen järjestäjien haastatteluihin, raportteihin ja dokumentteihin sekä opiskelijo…
Sparse Image Representation by Directionlets
2010
Despite the success of the standard wavelet transform (WT) in image processing in recent years, the efficiency and sparsity of its representation are limited by the spatial symmetry and separability of its basis functions built in the horizontal and vertical directions. One-dimensional discontinuities in images (edges or contours), which are important elements in visual perception, intersect too many wavelet basis functions and lead to a non-sparse representation. To capture efficiently these elongated structures characterized by geometrical regularity along different directions (not only the horizontal and vertical), a more complex multidirectional (M-DIR) and asymmetric transform is requi…
Client orientation in fashion e-commerce: a comparative study
2020
[EN] E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how Business to Consumer platforms manage the relationship with their clients. Regarding the most important channels of connection between consumers and companies in online market, the websites and Apps, this study analyzes the way in which e-businesses present the information to their clients from a client-focused strategy point of view. The present study evaluates how two important e-commerce companies deal with this in such a competitive market as fashion and aims to state some success guidelines for fa…
The presence of the innovative factor in the agricultural producer in the Valencian Community. Tools to promote innovation in rural-urban dialectics
2021
[ES] Este estudio sociológico se centra en la figura del productor agrario valenciano y su comportamiento frente a la innovación. Adoptar una actitud que favorezca la innovación depende de múltiples factores que influyen en la gestión de la empresa agraria. Este estudio utiliza los datos procedentes de una encuesta a productores agrarios valencianos que profundiza en los factores socioeconómicos que pueden decantar al productor agrario hacia una postura favorable a la innovación. Posteriormente, el estudio se centra en obtener un perfil tipo que represente al productor según sus características y las de su explotación, según su actitud innovadora y la orientación hacia factores influyentes,…