6533b85bfe1ef96bd12babef
RESEARCH PRODUCT
Client orientation in fashion e-commerce: a comparative study
Dolores Botella CarrubiHelena Mogorron GuerreroVirginia Simón-moyaMaria Orero-blatJavier Sendrasubject
E-businessElectronic businessPoint (typography)business.industry020207 software engineeringContext (language use)02 engineering and technologyE-commerceE-commerceClient orientationOrientation (mental)0202 electrical engineering electronic engineering information engineeringORGANIZACION DE EMPRESASPerfect competition020201 artificial intelligence & image processingConsumer-to-businessMarketingbusinessFashiondescription
[EN] E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how Business to Consumer platforms manage the relationship with their clients. Regarding the most important channels of connection between consumers and companies in online market, the websites and Apps, this study analyzes the way in which e-businesses present the information to their clients from a client-focused strategy point of view. The present study evaluates how two important e-commerce companies deal with this in such a competitive market as fashion and aims to state some success guidelines for fashion e-commerces.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-06-27 |