0000000000480629
AUTHOR
Javier Sendra
Using a configurational approach to understand information and technologies in human resources management
The objective of this study is through a qualitative comparative methodology (QCA), determine the conditions affecting firm performance on the basis of two traditional contingency factors (company ownership and CEO educational background), taking into consideration the use of information systems and technology for human resources management.
Client orientation in fashion e-commerce: a comparative study
[EN] E-business and especially e-commerce represents one of the most important ways of doing business in the current context. That is why, researchers are doing a great effort in studying how Business to Consumer platforms manage the relationship with their clients. Regarding the most important channels of connection between consumers and companies in online market, the websites and Apps, this study analyzes the way in which e-businesses present the information to their clients from a client-focused strategy point of view. The present study evaluates how two important e-commerce companies deal with this in such a competitive market as fashion and aims to state some success guidelines for fa…