Search results for " Opera"
showing 10 items of 3606 documents
Brand image transfer from team to sponsor: how effective is it to sponsor a football team with little success
2019
We propose to explore the influence of success in sports on the effect of image transfer in sponsorship. We analysed three football teams based on their historical ranking. The image transfer does not occur with the less successful team. We conclude that sports sponsors need to reconsider their strategic options to align them with their company goals and to promote a return on investment. An ideal strategy to enhance the brand image would be to sponsor more successful sports teams because it has been shown that those teams that have more victories get greater exposure and therefore the ROI for sponsors increase.
A strategic needs perspective on operations outsourcing and other inter-firm relationships
2013
Abstract This paper considers two issues: the formation of inter-firm relationships, and the choice of governance form. These have been widely investigated in both the strategic management and operations management fields. This paper contributes to the literature in three ways. First, we address why firms enter inter-firm relationships by hypothesizing that managers enter them to pursue three strategic needs, that is: efficiency/effectiveness, knowledge/learning, and global market access. Our first contribution evidences the relationship between the above strategic needs and a number of operational objectives that managers normally pursue in an inter-firm relationship. Second, we hypothesiz…
Long term capacity decisions in uncertain markets for advanced manufacturing systems incorporating scope economies
2002
Abstract By examining the literature in the field of manufacturing flexibility many researchers have located several form of flexibility by distinguishing them into strategic and operational flexibility forms. Furthermore, many measures and design methods have been proposed for flexible manufacturing systems. Surely scope economies are one of the most important strategic form of flexibility in manufacturing systems and their strategic impact has been acknowledged by the very beginning of the flexible manufacturing era. However, despite several researches are available to address scope economies measurement and design methodologies, very few researches investigate their economic convenience …
Strategic Planning for Integrated Mobility-on-Demand and Urban Public Bus Networks
2020
App-based services and ridesharing in the field of mobility-on-demand (MoD) create a new mode of transport between motorized individual transport and public transportation whose long-term role in the urban mobility landscape and within public transport systems is not fully understood as of today. For the public transport industry, these new services offer new chances but also risks, making planning models and tools for integrated intermodal network planning indispensable. We develop a strategic network planning optimization model for bus lines that allows for intermodal trips with MoD as a first or last leg. Starting from an existing public transport network, we decide simultaneously on th…
A Multi-parameter Model for Effective Configuration of Supply Chains
2015
In this paper, a mathematical model for the strategic planning and design of supply chains in the globalization context is proposed. A multi-objective function is used to address decisions about capacity sizing, sourcing, and facility location, with the scope of maximizing supply chain profits. The model is dynamic and is applied to a multi-echelon, multi-facility and multi-product supply chain in hypotheses of delocalization. The model is characterized by the specific attention given to cost, revenue and financial factor modelling, which has been obtained by means of an activity-based approach and the inclusion of two drivers that are usually neglected in the literature: energy and labour…
Analysis of hinterland transport strategies when exporting perishable products
2022
Since a good hinterland connection is considered an important factor in port competitiveness, the objective of this paper is to analyse the impact of the development of hinterland transport strategies on the competitiveness of the port by taking the Port of Cape Town, the Republic of South Africa as an example. The development of transport strategies is reflected in terms of a lower cost and higher frequency of inland transport. To investigate the interplay among export products, transport, and access to a port for exporters, we use a linear programming model. The model considers both the choice of transport modes and the impacts of improved inland transport strategies. The model could easi…
Firm innovativeness and work-life balance
2017
ABSTRACTAssessing firms’ innovativeness is not an easy task. The literature recognises a number of innovativeness indicators. Most of them are technology-based indicators which perform well in high-tech industries but might be ineffective in other industries where patenting is not usual or in which R&D budgets are low or not formalised. In this paper, we critically review previous innovativeness indicators and we propose a new approach to assess firm innovativeness that is based not on the role of technology but on that of people. This new approach focuses on the existence of work-life balance benefits that are connected with motivation, engagement and creativity in the workplace. We argue …
Overcoming the “lost before translation” problem: An exploratory study
2019
This paper draws on Stokes’ (1997) framework to position the disconnection between theory and practice as a knowledge production problem. In this sense, we argue that a better understanding of different academic profiles is extremely important to focus efforts on those academics that may overcome the ‘lost before translation’ problem. Our data, that come from a survey of researchers affiliated to the Spanish National Research Council (CSIC), provide a good opportunity to explore the factors that might increase or impede the likelihood that researchers engage in research that reconciles the quest for fundamental understanding with the consideration of use (Pasteur’s profile), rather than in …
Revisiting the Trade-off Between Risk and Incentives: The Shocking Effect of Random Shocks?
2019
Despite its central role in the theory of incentives, empirical evidence of a trade-off between risk and incentives remains scarce. We reexamine this trade-off in a workplace lab environment and find that, in line with theory, principals increase fixed pay while lowering performance pay when the relationship between effort and output is noisier. Unexpectedly, agents produce substantially more in the noisy environment than in the baseline despite weaker incentives. In addition, principals’ earnings are significantly higher in the noisy environment. We show that these findings can be accounted for when agents maximize a non-CARA utility function or when they exhibit loss aversion. Data and t…
University trustees as channels between academe and industry: Toward an understanding of the executive science network
2013
Abstract Policy makers in the United States (US) and the European Union (EU) see “autonomous” research universities as increasingly central to “world class” status, technology development and economic innovation. Trustees or regents (US) and external board members (EU) are seen as a marker of university autonomy. Examining university trustees may shed some light on the role of trustees/external board members play in research strategy, innovation and economic development. Given that a number of trustees of US research universities sit on the boards of directors of large corporations with research interests, we hypothesized that trustees may be an important channel connecting universities to …